The Basics
Buyer Behavior
Need
Segmentation
Slogans
100
A set of actual or potential buyers.
What is a market?
100
A state of imagined or felt depravation, or condition requiring relief.
What is a need?
100
Named hierarchy of human needs.
Who is Maslow?
100
Market Segmentation is broken down by these 4 variables.
What is Geographic, Demographic, Psychographic and Behavioral?
100
Expect More. Pay Less.
What is Target?
200
Price, Place, Product, and Promotion
What is the marketing mix?
200
Consequence of making the wrong purchasing decision.
What is risk?
200
Food, air, and sleep.
What are physiological needs?
200
Region, Location, Country, and State are examples of this Segmentation Variables.
What is Geographic?
200
Protect This House.
What is Under Armour.
300
The marketing mix and target market combined.
What is marketing strategy?
300
5 types of risk.
What are Financial, Social, Performance, Safety and Time?
300
Shelter, protection, and health.
What are security needs?
300
Age, Gender, Ethnicity, Income Level, and Occupation are all examples of this segmentation variable.
What is Demographic?
300
The Ultimate Driving Machine.
What is BMW?
400
Placing a company in the minds of the consumers.
What is positioning?
400
Risk is directly correlated to the __________ of a purchase.
What is involvement?
400
An example of self-actualization.
What is Morality, Creativity, Enlightenment, Motivation, etc.?
400
This segmentation variable is focused on the attitudes, beliefs, and opinions of the consumer.
What is Psychographic?
400
Diamonds are Forever.
What is DeBeers?
500
The format of a positioning statement.
What is "To working-class coffee drinkers, Dunkin' Donuts is the brand of coffee that is most convenient."
500
Steps in the Consumer Decision Making Process.
What is Identify a Problem, Search for Information, Evaluate Information and Alternatives, Make a Decision, Post-Decision Evaluation?
500
A need makes the consumer a...
What is problem solver?
500
Describe the intended marketing segment of the following commercial using all 4 segmentation variables:http://www.youtube.com/watch?v=ZMSuyl16bgQ
What is Demographic: 18 - 34, Professional, Educated, Middle to Upper Middle Class Psychographic: Free-Spirited, Rebellious, Motivated, Dreamer Geographic: US, urban and suburban Behavioral: Brand loyalist, Regular User
500
Write Out Loud.
What is Sharpie?
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