Definitions
Advantages
Disadvantages
Key Terms
Design Elements
100
What is outdoor advertising?
This is any form of advertising that targets consumers while they are outside of their homes.
100
Name one advantage of outdoor advertising.
High visibility, 24/7 exposure, localized impact.
100
What is one disadvantage of outdoor advertising?
Uncertain success, lack of targeting precision, difficulty in remembering contact info, high costs, wearout effect, environmental vulnerability.
100
Define "billboard."
Large outdoor advertising structure typically found along highways
100
What is the Rule of Thirds?
A composition guideline dividing an image into a 3x3 grid
200
What is the purpose of a billboard?
It is designed to reach people in public spaces.
200
Why is 24/7 exposure an advantage of outdoor advertising?
This allows brands to maintain a continuous presence in the public eye.
200
How can outdoor ads lead to viewer fatigue?
Repeated exposure to the same ad can lead to viewer fatigue, where the audience becomes desensitized to the message.
200
What is the definition of "copy"?
The text used in an advertisement
200
How does color influence advertising design?
You want to use color for brand consistency, and to highlight important information.
300
Explain the term "layout."
The arrangement of elements in an ad
300
Explain what is means to have a localized impact regarding outdoor advertising.
Businesses can target specific geographic areas, tailoring their messages to resonate with local audiences. This is particularly beneficial for businesses that serve specific communities
300
What is one challenge with remembering contact information from outdoor ads?
Outdoor ads are typically viewed for only a few seconds, making it hard for people to remember or jot down contact details.
300
What is a "signature" in advertising?
The advertiser's name or logo, typically placed at the bottom of an ad
300
How does the use of hierarchy apply to layout design?
The most important things in the advertisement should be the largest and first thing viewers see.
400
What is the significance of white space in an ad?
White space helps create balance and focus in an advertisement design.
400
What is an advantage of this advertisement?
400
How can high costs affect smaller businesses?
Prime locations for outdoor advertising can be expensive, and the costs can add up quickly. Small businesses aren't able to afford the prime locations of a billboard when they are competing with larger businesses.
400
What does "proof" mean in advertising?
A preliminary version of an ad for review before final production
400
What is ONE of the golden rules with advertising elements?
-Maintain visual hierarchy
- Ensure consistent brand messaging
- Create balance between text and visuals
- Use complementary colors and fonts
- Apply the rule of thirds for composition
500
Describe what is meant by "substrate."
This is the material on which an advertisement is printed.
500
High visibility is an advantage for outdoor ads. Give two locations here in CHS where you would put BUHI's outdoor advertisement. Explain why
Answers may vary.
500
How does environmental vulnerability affect outdoor ads?
Outdoor ads are subject to weather conditions and visibility issues, which can affect how well they are seen and perceived.
500
Explain the importance of "resolution" in advertising.
The clarity and detail of an image. Without the best clarity and detail, the advertisement would not be as effective.
500
Why is it important to use the Rule of Thirds in advertising?
Visual Balance, engagement, clear messaging.