OOH Terms
The approximate percentage of a target audience’s population who notice an advertising message at least once during an OOH campaign.
Reach
Who is our CEO?
Jeremy Male
What is the road most traveled in Phoenix?
I-10
What file format do we use for digitals?
JPG
Which three of Santa's reindeer begin with the letter D?
Dancer, Dasher, and Donner
An adhesive strip that is used to cover a portion of copy displayed on an OOH unit.
Snipe
Consumers are 58% more likely to click on a mobile ad after being exposed to OOH. True or False
False - 48%
Our media reaches _ out of 10 people in the Phoenix area every week.
9
Where can you find good OUTFRONT creative examples?
Artbank
What is the name of Will Ferrell's character in "Elf"?
Buddy
The total number of in-Market impressions delivered by an OOH schedule expressed as a percentage of a market population. One rating point represents impressions equal to 1 percent of the market population.
Gross Rating Points (GRPs)
What does TLC stand for?
Technology Location Creativity
Phoenix is the __ largest DMA market nationwide.
12th
How many total presentation proofs does a client get?
3
In "A Christmas Story," what does Ralphie want for Christmas?
Red Rider BB Gun
Defined by the United States Office of Management and Budget, a metropolitan area within a larger markets (e.g. DMA) containing a substantial population nucleus, together with adjacent communities having a high degree of economic and social integration with that core
CBSA (Core Based Statistical Area)
November 20, 2014 is what important date?
CBS officially became OUTFRONT
What U.S Highway is also known as the Superstition Freeway?
U.S. 60 East
What part of the landing page can be animated?
Header
What street did a Santa Claus miracle occur?
34th Street
The historical OOH audience measurement system. The average number of persons, in cars or other vehicles, passing and potentially exposed to an advertising display.
Daily Effective Circulation (DECs)
Our media reaches __ out of 10 Americans weekly.
7
How many digital bulletins do we have in Phoenix?
40
What static vinyl color(s) fade the fastest?
Reds, Purples
What Bing Crosby song is the best-selling single ever?
White Christmas