Major Players
Name two of the three major players listed in the presentation.
IMG College, Learfield Sports, and ISP Sports
As of 2012 what is the market worth?
5 Billion Dollars.
Name one of the two job opportunities in this market.
Client Engagement Coordinator, Inside Sales, Search Engine Optimization Specialist, and Director of Recruiting Services.
How many relevant alumni were in our presentation?
Two
Did the University of Texas add or cut sport programs?
Add
Which of the three major players is considered the largest.
ISP Sports
How do the marketing agencies make money?
Once the preset price is paid, the agency keeps a percentage of any additional revenue generated.
How many jobs does NSCA have open?
Four.
What is Brian Gainor's job title
Vice President
What were they able to add for Women in sports?
New facilities and New programs
Name one of the institutions Learfield Sports partners with.
BIG 10 Conference, Penn State, and University of North Carolina.
Why do institutions want to outsource marketing and licensing?
To allow specialized organization to generate more revenue than they could alone.
Next College Student Athlete.
What company does Brian Gainor work for?
4FRONT
How much money did Texas athletics have when they first started?
1,000,000
Name one of the institutions IMG College partners with.
Ohio State or Texas.
What was the example of an on-field promotion?
Dr. Pepper Tuition Throw
What company does Adam Smith work for
NCSA
How much do they have now?
37 million
What is the major bowl game that ISP Sports represents.
FedEx Orange Bowl
Name the three examples of what marketing agencies do to generate revenue.
Signage in stadiums, on-field promotions, and radio broadcast commercials.
What year did either of our relevant alumni graduate?
2007 or 2017
Where did Texas get most of it’s money?
Alumuni and their respected companies