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The Mack Bulldog mascot came into being because:
The Mack Brothers bred bulldogs and often took them along on promotional drives in their trucks.
The slogan, "Tough as a Bulldog" was used in an early Mack ad campaign.
British soldiers in World War I nicknamed Mack trucks "Bulldogs" because of their blunt front ends.
BRITISH SOLDIERS IN WW1 NICKNAMED MACK TRUCKS "BULLDOGS" BECAUSE OF THEIR BLUNT FRONT ENDS.