Metric Definitions Pt. 1
Users
What does the pages/session metric track?
The average number of pages seen during a single session
What does session duration track?
The average time spent on a site during a single session
What tool do we leverage to get insights into web traffic and performance?
Google Analytics
What's the metric to track users who have visited the site for the first time?
New Users
Name two physical devices Google Analytics can track web traffic from?
Name two demographic data points you can get from Google Analytics
Age, gender, geographic location
How much does Google Analytics cost?
What metric tracks the total number of users -- unique, new and returning?
Sessions
Name one of the four main acquisition channels.
Direct, Organic, Referral, Social
If someone comes to the website by typing the URL into their search browser, what acquisition channel is that?
Direct
What tool can you leverage to track link clicks if you don't have access to Google Analytics?
What is the bounce rate?
The percentage of people coming to a website and leaving without interacting with any other pages
What does the social acquisition channel track?
How many website visitors came from social media platforms
If someone clicks on the site listing from Google, what acquisition channel is that?
Organic Search
What increases when you measure against an expanded suite of metrics?
ACCURACY!