The ability of an asymmetrically dominated alternative,
when added to a set, to increase the attractiveness and
choice probability of the dominant alternative. (Simonson, 1989)
What is the Attraction Effect?
100
Numerically equal distances on the scale
represent equal values in the characteristic being measured.
The Zero point is not fixed.
What is an interval scale?
200
According to Baumeister et. al (1998) .... refers to a temporary reduction in the self's capacity or willingness to engage in volitional action caused by prior exercise of volition.
According to Loewenstein (1996) these factors include drive states such as hunger, thirst, and sexual desire, moods and emotion, physical pain, and craving for a drug one is addicted to.
What are visceral factors?
300
It is a unipolar rating scale with 10 categories numbered from -5 to +5, without a neutral point.
What is a Staple Scale?
400
Loss aversion leads people to value products that
they already possess more than those they do not have.
What is the Endowment Effect?
400
May be viewed as two-stage restricted jdugmental sampling
The first stage consists of developing control categories, or quots, of population elements.
In the second stage, sample elements are selected based on convenience or judgment.
What is Quota-Sampling?
500
According to Vohs et. al (2008) ... is defined as an emphasis on behaviors of one's own choosing accomplished without active involvement from others.
What is self sufficiency?
500
Test units are randomly assigned to either the EG or CG and a pretreatment measure is taken on each group
Only the experimental group is exposed to the treatment, but posttest measures are taken on both groups.