Ad Formats
Where can you find the following: screenshots, creative, IOs, media plans, reporting for digital campaigns?
Google Drive
What's the difference between site served and third-party served?
Site served is when we receive actual creative assets and upload them directly into our ad server (GAM). Third party served is when the agency/vendor handle the creative assets on their side and provide with HTML/JavaScript code to implement into the ad server.
What newsletters do we have available to sell?
TED Recommends
TED Talks Daily
TED-Ed
TED Talks Tech
[There is a section on the homepage of TED.com where you can register]
How do you calculate CPM?
(Total campaign spend ÷ Number of impressions) × 1,000
On TED.com - how many seconds does the content need to be to be set to skippable [pre-roll]
15 seconds
How long is inventory available once you send the initial media plan to a prospect?
Immediately
[it could change as soon as you send it - need to reconfirm once they want to move forward]
If an audio ad is eligible to run in the pre,mid, and post-roll positions does it mean that unique creative needs to be recorded for each position?
No, this means that an ad is eligible to serve in any of those positions based on available inventory.
What are the three main TED Youtube Channels ranked by total subscribers (high to low)?
TEDx
TED
TED-Ed
How many ads could you have (max) on one TED.com talk page?
5
[pre-roll, post-roll, 728x90, 300x250, 320x50]
What should be done if a partner requests extra targeting to be applied to their campaign AFTER the IO has been signed?
Re-Check Inventory
to ensure we are able to deliver on what they are asking for
What is the difference between 1st party and 3rd party data?
1st party would be data that TED owns and makes available for targeting purposes in the ad server (currently not available)
3rd party is data that is collected and available for us to use from outside vendors - this is what we currently use in GAM
What is our highest profit margin platform to sell [ie most profitable to TED]?
Lowest [ie most expensive to TED]?
Highest: TED.com
Lowest: Linkedin
What subscriber total did we just hit on the main TED Youtube?
25m
How many ads could you have (max) on youtube?
1
[pre-roll - skippable or non-skippable]
From the products we offer, what can be third-party served?
TED.com Pre-roll, post-roll, ROS display ads
Youtube - pre-roll
[Important to note that companions don't qualify for third party ad serving due to the way our video player uses Dynamic Ad Insertion]
What social platforms do we monetize [ie can sell to partners]?
Linkedin, Facebook, Instagram, TikTok
Where can one find what 3P vendors are accepted?
The spec sheet has this information listed in the "Approved 3P Vendors" column
How do you calculate SOV?
Number of impressions being offered / Total available impressions
What is our monthly global audience across all platforms?
[will accept within 20m range]
154 million [August]