This is the entry-level DoorDash POS package designed to get merchants commission-free online ordering fast.
Launch
Automated DoorDash email campaigns increase order frequency by this average percentage.
15%
This merchant archetype prioritizes simplicity, stability, and control over rapid experimentation.
Old School
“I already have a website.”
Best response highlights SEO, conversion, and this result-driven focus.
➡️ What is “Built for orders, not just looks”?
This package includes everything from Launch and Boost, plus a custom branded mobile app.
Pro
When a merchant wants to stay in touch with their customers without doing extra work, this feature should be highlighted first.
Kiosks can increase ticket size by up to this amount.
200%
Growth is considered only if it clearly aligns with margin improvement for this merchant type.
Cost Conscious
“This seems like too much work to manage.”
The best rebuttal emphasizes automation and this phrase.
➡️ What is Set it and forget it?
This package adds automated email marketing and omnichannel loyalty to re-engage customers without extra work.
Boost
This is the most effective upsell when a merchant wants higher order frequency and brand stickiness.
Branded Mobile App
Loyalty members at Quinoa Kitchen increased their order frequency by this multiple.
10X
This archetype seeks advanced tools and strategies to optimize already-strong performance.
Sophisticated Local Hero
“I don’t want another system to learn.”
This feature directly addresses that concern.
➡️ What is simple UI with 15-minute staff training?
All DoorDash POS packages include this feature that sends orders directly into one system without extra integrations.
Live Order Management (LOM)
If a merchant says their own website already exists, this is the strongest reason to still pitch a DoorDash branded site.
SEO optimization and conversion-focused design
Restaurants using optimized websites can see up to this increase in web sales.
30%
New locations, rather than digital optimization, are the primary growth lever for this merchant type.
Legacy Scaler
“Other POS systems are cheaper.”
The strongest counter focuses on transparent pricing and this hidden-fee comparison.
➡️ What is no baked-in fees or surprise costs?
This optional add-on increases ticket size and handles up to 70% of in-store traffic.
SSK
Branded mobile app users order this much more frequently compared to web customers.
30%
This archetype is most likely to benefit from enablement and operational support to unlock growth.
Emerging Brands
“I don’t need a mobile app.”
The best response references customer behavior and this statistic.
➡️ What is 85% of customers already have restaurant apps?