PACKAGES
PITCHING
IMPACT
ARCHETYPES
OBJECTIONS
100

This is the entry-level DoorDash POS package designed to get merchants commission-free online ordering fast.

Launch

100

Automated DoorDash email campaigns increase order frequency by this average percentage.

15%

100

This merchant archetype prioritizes simplicity, stability, and control over rapid experimentation.

Old School

100

“I already have a website.”

Best response highlights SEO, conversion, and this result-driven focus.
➡️ What is “Built for orders, not just looks”?

200

This package includes everything from Launch and Boost, plus a custom branded mobile app.

Pro

200

When a merchant wants to stay in touch with their customers without doing extra work, this feature should be highlighted first.

automated / custom marketing
200

Kiosks can increase ticket size by up to this amount.

200%

200

Growth is considered only if it clearly aligns with margin improvement for this merchant type.

Cost Conscious

200

“This seems like too much work to manage.”

The best rebuttal emphasizes automation and this phrase.
➡️ What is Set it and forget it?

300

This package adds automated email marketing and omnichannel loyalty to re-engage customers without extra work.

Boost

300

This is the most effective upsell when a merchant wants higher order frequency and brand stickiness.

Branded Mobile App

300

Loyalty members at Quinoa Kitchen increased their order frequency by this multiple.

10X

300

This archetype seeks advanced tools and strategies to optimize already-strong performance.

Sophisticated Local Hero

300

“I don’t want another system to learn.”

This feature directly addresses that concern.
➡️ What is simple UI with 15-minute staff training?

400

All DoorDash POS packages include this feature that sends orders directly into one system without extra integrations.

Live Order Management (LOM)

400

If a merchant says their own website already exists, this is the strongest reason to still pitch a DoorDash branded site.

SEO optimization and conversion-focused design

400

Restaurants using optimized websites can see up to this increase in web sales.

30%

400

New locations, rather than digital optimization, are the primary growth lever for this merchant type.

Legacy Scaler

400

“Other POS systems are cheaper.”

The strongest counter focuses on transparent pricing and this hidden-fee comparison.
➡️ What is no baked-in fees or surprise costs?

500

This optional add-on increases ticket size and handles up to 70% of in-store traffic.

SSK

500

Branded mobile app users order this much more frequently compared to web customers.

30%

500

This archetype is most likely to benefit from enablement and operational support to unlock growth.

Emerging Brands

500

“I don’t need a mobile app.”

The best response references customer behavior and this statistic.
➡️ What is 85% of customers already have restaurant apps?

M
e
n
u