Design & Branding
What is brand recognition?
Colors, logos, and fonts on packaging help with this.
What is aluminum?
This lightweight, shiny metal is used in soda cans.
What is biodegradable packaging?
This type of packaging naturally breaks down over time.
What is primary packaging?
This type of packaging directly holds the product.
What is protect it?
The main job of packaging is to do this to the product.
What is the label?
The part of the package that lists ingredients and nutritional info.
What is glass?
A clear, rigid material often used for jars and bottles
What is source reduction or minimalism
Using fewer materials in packaging is part of this eco-strategy
What is secondary packaging?
Packaging that groups multiple products for retail is called this.
What is a barcode or UPC?
This code helps track the product in stores
What is shelf appeal?
Eye-catching packaging is important for this marketing goal.
What is PET (Polyethylene Terephthalate)?
This type of plastic is commonly used for water bottles and is recyclable
What is reusable packaging?
This term refers to packaging that can be used again.
What is tertiary packaging?
Packaging used for transportation and bulk storage.
What is smart packaging?
This kind of packaging can sense or react to the environment
What is holiday or limited edition packaging?
What is holiday or limited edition packaging?
What is paper or cardboard?
This packaging material is biodegradable and made from trees
hat is a Tetra Pak?
A mixed-material container that’s hard to recycle
What is flexible packaging?
Resealable zip-lock bags are an example of this packaging style.
What is an air cushion or inflatable packaging?
A box filled with air to protect fragile items.
What is consumer behavior or color theory?
The psychology of packaging colors falls under this study
What is Styrofoam or polystyrene?
A foam-like material used for cushioning in boxes.
What is the lifecycle assessment?
The environmental impact of a product from creation to disposal.
What is tamper-evident packaging?
This type of packaging is designed to alert consumers if it’s been opened.
What is vacuum packaging?
This packaging extends the shelf life by removing oxygen