Definitions
This is an online advertisement that a business pays to display.
What is a paid ad?
These appear on platforms like Facebook and Instagram.
What are social media ads?
Paid digital marketing allows businesses to target specific ______.
What are demographics?
Fancy Flowers wants to quickly promote a Valentine’s Day sale to local customers. They should use this.
What are social media ads?
Influencer marketing leverages a person’s online ______.
What is reach (or influence/credibility)?
This type of ad appears when users search specific keywords.
What is a search ad?
These ads are labeled “________” or “promoted.”
What are sponsored ads?
One major advantage of paid ads is faster tracking of ______.
What are performance metrics?
They want to appear when someone searches “florist near me.”
What are search ads?
One risk of influencer marketing is unclear ______.
What are marketing messages?
This term means offering money in an auction for ad placement.
What is bidding?
These often appear as banner ads on websites.
What are display ads?
Organic marketing mainly requires this to build a following.
What is time?
They place banner ads on wedding planning websites.
What are display ads?
Affiliate marketing requires tracking links to measure this.
What are sales or traffic?
These ads are designed to blend in naturally with surrounding content.
What are native ads?
These ads use audio and visuals to engage viewers.
What are video ads?
Businesses choose between paid and organic marketing based on goals, timeline, and this.
What is budget?
They partner with a local wedding blogger who earns commission for referrals.
What is affiliate marketing?
An advantage of working with influencers is increased brand ______.
What is awareness?
This strategy earns commission for referring traffic or sales through links.
What is affiliate marketing?
These ads help businesses appear at the top of Google results.
What are search ads?
Paid digital marketing is typically faster and more easily ______ than organic marketing.
What is measured?
They pay a popular local influencer to showcase a bouquet on Instagram.
What is influencer marketing?
It is important to clearly agree upon and monitor marketing messages to reduce this.
What is risk?