Certifications
Search: This determines whether an ad will show and in what position.
What is ad rank?
This solution allows you to measure the impact of your ads on brand awareness, brand consideration, and purchase intent.
What is Brand Lift (Study)?
This report in Google Ads shows the queries users actually searched to trigger your ads.
What is the Search Terms Report?
This placement serves ads in the vertical, mobile full-screen format.
What are Stories Placements OR What are Reels Placements?
This is the name for any user interaction that gets tracked - such as page view, scroll or click.
What is an Event?
Google Display: In this ad type, you can input ad copy and images to create ads that serve in all ad slot sizes.
What are Responsive Display Ads?
When trying to get your products in front of an audience who is actively researching with high intent, you should use this campaign.
What is a Catalog Sales campaign?
Name one of the three components that Google Ads uses to calculate quality score.
What is Expected CTR, Ad Relevance, or Landing Page Experience?
This Meta-recommended placement setting allows the algorithm to deliver ads across all eligible locations for the best efficiency.
What is Advantage+ Placements?
This is a filter within your data set for attributes like region, platform, device, time, or demographic.
What is a dimension?
Measurement: This feature improves conversion measurement by sending hashed first-party customer data to Google in a privacy-safe way.
What is Enhanced Conversions?
This is an ad format that allows you to reserve exclusive placements on the Pinterest home feed and search page for an entire day and can cost around 300 thousand dollars per day.
What is Premier Spotlight?
This keyword match type is generally recommended when using Smart Bidding, because Google’s algorithms use additional insights beyond the query itself.
What is Broad Match?
This Meta ad format displays multiple scrollable images or videos within a single ad unit.
What is a Carousel Ad?
This GA4 report shows traffic sources such as Organic Search, Paid Search, and Direct.
What is the Traffic Acquisition report?
Meta Blueprint: For paid social, this is a piece of code installed on your website that allows you to track user activity, create custom audiences for retargeting, and measure the effectiveness of your ads.
What is a pixel?
This interactive ad format uses multiple-choice questions to provide users with a personalized product recommendation.
What are Quiz Ads?
This is the maximum number of headlines that you can pin in an Responsive Search Ad (RSA)
What is three?
This is the campaign objective an advertiser should choose to optimize towards events like “Add to Cart”, “Lead” or “Purchase”.
What is Sales Objective (Conversions)?
This metric in GA4 represents sessions lasting longer than 10 seconds and including either a conversion or at least two page views.
What is an engaged session?
Meta Blueprint: This data protection law specifically protects the online privacy of children under 13.
What is COPPA
This targeting method allows advertisers to reach people who behave similarly to their existing customers or website visitors.
What are Actalike Audiences?
This feature allows you to A/B Test different copy, bidding strategies, keyword match types, and more at the campaign level.
What is Experiments?
This campaign-level budget setting distributes a single budget across all ad sets based on performance.
What is Campaign Budget Optimization (CBO)?
This is the default attribution model used in GA4’s standard reports.
What is data-driven attribution?