Organization
Setting this feature up ensures that you are notified about all major account updates, including ad disapprovals, the implementation of any rules you set up, billing updates, and new account users.
What are automated alerts?
This marketing effort involves optimizing a website for organic search results to increase unpaid traffic through relevant keywords and quality content.
What is SEO (Search Engine Optimization)?
This cloud-based solution is an alternative to Excel that allows for real-time collaboration and integrates with Looker Studio for reporting.
What is Google Sheets?
These are the two colors Nebo requires that you utilize for all monthly reports and deliverables to display performance changes and percentage differences.
What are Red (#f44336) and Green (#4caf50)?
This is the setting in a DSP that controls how many times an individual user can be shown a display ad within a given time period.
What is frequency capping?
This is a critical step to identify files with ease, using elements like dates, clients, project names, or categories.
What is using a clear naming system/convention?
Owning both paid and organic results on the SERP increases credibility and this engagement metric.
What is click-through rate (CTR)?
Use this function to extract totals of cells that all contain a certain numerical of string criteria.
What is SUMIF?
This three-part structure should be used for insights, answering "State the observation," "Provide context," and "Offer actionable next steps."
What is the WHAT, SO WHAT, NOW WHAT structure?
This occurs when a user sees but does not click on a display ad, but later converts.
What is a view-through conversion?
Creating this document helps you keep up with optimizations, link them to changes in performance and ensure accountability and transparency.
What is a change log?
This channel can be used by Paid Media to quickly test new keywords before committing to the long-term effort of SEO optimization.
What is PPC (Pay-Per-Click) or Paid Search?
This Excel function retrieves a value from the first column of a table based on a matching lookup value.
What is VLOOKUP?
When writing a report, you should minimize text and focus on the 'why' and 'so what' to avoid doing this during a reports call.
What is reading off the screen/report?
This is the name for a website or app where a programmatic display ad actually appears to the user.
What is a publisher?
This practice is recommended to prevent disruptions, keep your time organized when your workload is heavy, and signal that certain times may be off limits.
What is blocking time during business hours?
SEO's technical expertise can be leveraged to ensure that these Paid Media assets are optimized for search engines.
What are Paid Media landing pages?
This symbol is used to create an absolute reference in an Excel formula, locking in the specific row and/or column.
What is the dollar sign ($)?
These can help the client digest your verbal insights more, so it is recommended to focus the screen on them rather than written commentary.
What are data visualizations/charts/graphs?
This is the term for inventory purchased directly from publishers through a DSP using pre-negotiated rates and guaranteed impression delivery.
What is a Programmatic Guaranteed deal?
This channel is typically used for external communications with clients or platform representatives and should be used to get written confirmation of commitments.
What is Email?
This is the strategy of allocating paid budget toward competitive keywords where the organic presence is low.
What is Optimizing Keyword Coverage?
This Excel function combines two text fields into a single, unique ID (often used for cross-platform matching)
What is CONCAT?
When finalizing an Excel deliverable, your cursor should be left in this cell when you save the document.
What is A1?
This is a unique identifier used to access a private marketplace or preferred deal in programmatic buying.
What is a Deal ID?