Social Media to Know & No-Nos
Sharing an image or news story of a CAP aircraft or vehicle crash.
What is bad taste and poor judgment?
The Unit Commander
Who is responsible for the duties of a PAO in the absence of an assigned PAO?
FEMA courses that MUST be completed for a Senior Rating
What are IS-100 and IS-200
Responsible for meeting with prospective members and introducing them to the commander and/or cadet commander.
Who is the RO?
A short, rehearsed story designed to interest a reporter or decision maker.
What is an Elevator Pitch?
Spelling out Civil Air Patrol every time.
What should be included in every social media post about CAP?
The primary resource in conducting a wing-wide PA program. Together with the wing commander develops goals and objectives for the wing PA program as part of a PA plan and will advise, mentor and ensure that national, region and wing objectives are implemented.
Who is the wing PAO?
At least two objectives for the Technician Rating in the PAO specialty track
What are have a working knowledge of the PAO program, Have a good understanding of CAP history, programs, and membership requirements.
Coordinates publicity and promotion about annual award ceremonies or conferences.
Who is the PAO?
The name of the package of materials you hand to a reporter when arriving to cover an event.
What is a press packet or media packet?
Written From the "We" perspective.
How should social media copy for an official channel be drafted?
He or she approves all PA communications (news releases, public websites, articles, newsletters, photos, etc.)
Who is the commander?
Knowledge, Training, Performance Requirements
What are the three elements that each PAO specialty track contains
DOUBLE JEOPARDY
Responsible for sharing responsibility for coordinating Open Houses and ensuring information about CAP membership opportunities is available for prospective adult members and cadets is available.
AND
Helps design handouts and create social media posts to promote an Open House.
Who is the PAO?
and
Who is the RO?
The person you should contact in a TV newsroom with a story idea or opportunity.
Who is the Assignment Editor or Assignment Manager?
The responsibility for use of social media by CAP units.
Who is the unit commander?
The backbone of the national PA program and is primarily responsible for implementation of the program at their level.
Who is the Squadron PAO
Three FEMA courses that MUST be completed to achieve a Master Rating
What are IS-700, IS-800 and IS-300
DOUBLE JEOPARDY
Acts as an advisor to the unit commander.
Manages a unit’s social media accounts.
Who is the PAO?
Who is the PAO?
What are two components of a good TV news story?
What are Action and emotion?
Creating satire or fake news about CAP.
What are grounds for membership termination?
DOUBLE JEOPARDY
BLANK will provide training for subordinate unit PAOs at least annually and if possible, BLANK and BLANK should also provide annual PAO training.
Who are Wings and Who are Regions and Groups?
The Civil Air Patrol Leadership Ribbon and the Technician Level PAO Specialty Badge.
What Civil Air Patrol ribbon and badge does a CAP Senior Member qualify to wear when earning a PAO Technician Rating?
Ensures all official social media channels are branded according to NHQ PA guidelines.
Who is the PAO?
Google, Facebook, State Emergency Services PIO organizations, TV Affiliate, magazine and newspaper websites.
What are ways to find media contacts and develop relationships?