Print Advertisments
Comics/Graphic Novels
Infographics
Magazines
Websites
100

The audience's attention is usually drawn to objects that are 'off center' or the spaces where the lines of the 3 x 3 grid intersect.

Rule of Thirds

100

Comics are divided into multiple frames, using a combination of rectangulars and squares which helps set the pace of reading.

Panels

100

Serif, times new roman, arial, and sans-serif are examples of this

Font

100

Bold text that reveals the topic of the article and should provide a hook for the reader.

Headline

100

Symbol that represents the website brand

Logo

200

A word or phrase that runs throughout an advertising campaign. It aims to capture the main sentiment of the campaign.

Slogan

200

The final line of a joke, which may comment on life, tell a story or seek a good laugh. Meaning tends to culminate here in the final frame.

Punch Line

200

An abstract sign that has come to mean something through social agreement.

Symbol

200

Words that are popular at the time of publication

Buzzwords

200

A series of labels in the banner used to move to various pages of the website. 

Navigation Menu

300

This is another phrase for telling a story through an image. In order to understand this, ask yourself what happened before and after the photograph was taken or the moment was captured.

Visual Narrative

300

The space between panels.

Gutter

300

Lines, arrows, columns, graphs, tables, mind maps, and/or numbers that help readers navigate information.

Visual Pathway

300

Embedded videos, hyperlinks and tabs are examples of this.

Interactive Features

300

A horizontal advertising panel that is often found toward the top of the website

Banner

400

Text that explains the product, pitches an idea or comments on life. This often acts as a caption to the image

Copy

400

The absence of drawn objects to help readers focus on what’s important in the frame or panel.

Negative Space

400

Types of charts and graphs that use icons and images to represent data.

Pictograms 

(also known as ‘pictographs’, ‘icon charts’, ‘picture charts’, and ‘pictorial unit charts’)

400

Box-outs, bullet points, and ears are examples of this.

Layout

400

Found at the bottom of the website and contains sitemap, logo, copyright information, and contact information.

Footer

500

Words sometimes have two meanings, which advertisements often exploit for laughs (pun) or positive connotations.

Double Entendre

500

The dots, lines, exclamation marks, teardrops or any other drawings that can depict emotion, motion or sound in a drawing.

Emanata

500

A short text after the title that adds detail to the title and frames the information of the infographic in a context. 

Lead-in

500

Quotations used throughout the article from experts on or participants in the topic at hand.

Embedded Interview

500

Clickable buttons that allow the user to interact with the website and participate. These buttons often require the user to enter personal information and details.

Call to Action Buttons

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