Print Advertisments
The audience's attention is usually drawn to objects that are 'off center' or the spaces where the lines of the 3 x 3 grid intersect.
Rule of Thirds
Comics are divided into multiple frames, using a combination of rectangulars and squares which helps set the pace of reading.
Panels
Serif, times new roman, arial, and sans-serif are examples of this
Font
Bold text that reveals the topic of the article and should provide a hook for the reader.
Headline
Symbol that represents the website brand
Logo
A word or phrase that runs throughout an advertising campaign. It aims to capture the main sentiment of the campaign.
Slogan
The final line of a joke, which may comment on life, tell a story or seek a good laugh. Meaning tends to culminate here in the final frame.
Punch Line
An abstract sign that has come to mean something through social agreement.
Symbol
Words that are popular at the time of publication
Buzzwords
A series of labels in the banner used to move to various pages of the website.
Navigation Menu
This is another phrase for telling a story through an image. In order to understand this, ask yourself what happened before and after the photograph was taken or the moment was captured.
Visual Narrative
The space between panels.
Gutter
Lines, arrows, columns, graphs, tables, mind maps, and/or numbers that help readers navigate information.
Visual Pathway
Embedded videos, hyperlinks and tabs are examples of this.
Interactive Features
A horizontal advertising panel that is often found toward the top of the website
Banner
Text that explains the product, pitches an idea or comments on life. This often acts as a caption to the image
Copy
The absence of drawn objects to help readers focus on what’s important in the frame or panel.
Negative Space
Types of charts and graphs that use icons and images to represent data.
Pictograms
(also known as ‘pictographs’, ‘icon charts’, ‘picture charts’, and ‘pictorial unit charts’)
Box-outs, bullet points, and ears are examples of this.
Layout
Found at the bottom of the website and contains sitemap, logo, copyright information, and contact information.
Footer
Words sometimes have two meanings, which advertisements often exploit for laughs (pun) or positive connotations.
Double Entendre
The dots, lines, exclamation marks, teardrops or any other drawings that can depict emotion, motion or sound in a drawing.
Emanata
A short text after the title that adds detail to the title and frames the information of the infographic in a context.
Lead-in
Quotations used throughout the article from experts on or participants in the topic at hand.
Embedded Interview
Clickable buttons that allow the user to interact with the website and participate. These buttons often require the user to enter personal information and details.
Call to Action Buttons