Segmentation
Brands Trivia
Brand Family
Fundamentals
Paramount Category
100
This segment of hotel product is characterized by separate living and sleeping areas and contains a full kitchen.
What is extended stay?
100
The hotel franchise brand with the greatest number of hotel rooms in the world.
What is Best Western?
100
The Names of each of the Hilton Hotel Family Brands in order of lowest brand segment to highest brand segment.
What is Hampton Inn, Home2 Suites, Hilton Garden Inn, Homewood Suites, Doubletree, Embassy Suites, Hilton, Conrad, Waldorf Astoria?
100
A brand's main source of Revenue is derived from this.
What is Franchise Fees?
100
Our 'marketing phrase' or Tagline.
What is Integrity, Teamwork and Results?
200
This hotel product segment consists of divided living and sleeping area and kitchenette area with wet bar.
What is suite product?
200
The hotel franchise brand family with the greatest number of hotels in the world.
What is Wyndham Hotel Group?
200
The Names of each of the Marriott Hotel Family Brands in order of lowest brand segment to highest brand segment.
What is TownePlace Suites, Fairfield Inn & Suites, Springhill Suites, Courtyard, Residence Inn, Renaissance, Marriott, JW Marriott, and Ritz Carleton? (Bonus 100 for Edition and 100 for Autograph)
200
The main criteria used by franchise committee to determine if they will allow an existing hotel to convert to their brand.
What is physical hotel product specifications, brand availability in market, and strength of hotel market?
200
The five 'service areas' that Paramount Lodging Advisors provides.
What is Brokerage, Consulting, Distressed, Executive Search and Capital Markets?
300
This hotel product segment consists of standard guest room, executive floor or suite, multiple food and beverage outlets, significant meeting space and sometimes additional retail outlets such as Spa, Gift Shop and Saloon.
What is Upper Upscale or Luxury Chains?
300
The hotel franchise brand family with the greatest number of hotel rooms in the world.
What is InterContinental Hotels Group?
300
The Names of each of the Starwood Hotel Family Brands in order of lowest brand segment to highest brand segment.
What is Aloft, Element, Sheraton Four Points, Sheraton, Westin, W, St. Regis, Le Meridien and The Luxury Collection?
300
The location on a P&L Statement where the three main franchise expenses (Royalties, Marketing Contribution, Reservation Fees) usually are located.
What is Franchise Fees, Sales and Marketing or Franchise Related Costs (Undistributed Operating Costs), Rooms Department, Sales and Marketing or Admin?
300
Three active Paramount Listings with hotel name and location.
What is Glenview, Onalaska, Fort Wayne, Kalamazoo, Coquitlam, Argentina, Harrison Executive, Aerie Resort, Skky Hotel?
400
This hotel segment differentiations itself by personalized accommodation and services / facilities. Sometimes known as "design hotels" or lifestyle hotels". They are typically furnished in a themed, stylish and/or aspirational manner.
What is a Boutique Hotel?
400
Three brands that have been launched in the last six years.
What is Aloft, Element, Hyatt Place, Hyatt Summerfield Suites, Indigo, Ascend, Edition, Audition, Andaz, Cambria Suites, Nylo, Home2Suites, and Value Place?
400
The Names of each of the InterContinental Hotel Group Family Brands in order of lowest brand segment to highest brand segment.
What is Holiday Inn Express, Candlewood Suites, Holiday Inn, Staybridge Suites, Hotel Indigo, Crowne Plaza, InterContinental?
400
Three sources of brand revenue and their range or percentages charged to the hotel.
What is franchise fees (4% to 6.5%), Marketing Contribution Fees (1.5% to 4.5%) and Reservation Fees (2%). (Bonus 100 for Initial Franchise Fees and 100 for Guest Loyalty Program Fees)?
400
Paramount Lodging Advisors Commission Fee Schedule.
What is Minimum $75K Fee, 3% below $10MM Transaction. Sliding Scale of 2%, 1.5% and 1% for first $10MM, second $10MM and in excess of $20MM.
500
The three main categories of hotel guests or demand segments that different brand segments target differently.
What is Corporate, Leisure and Group Demand Segments?
500
Dan's favorite brand for hotel, airline and pretty much everything they would ever sell.
What is Virgin Companies?
500
The Names of each of the Choice Hotel Family Brands in order of lowest brand segment to highest brand segment.
What is Rodeway Inn, Econolodge, Suburban, Quality Inn, Comfort Inn, Sleep Inn, Mainstay Suites, Comfort Suites, Cambria Suites, and Clarion? (Bonus 100pts for Ascend Collection)
500
The Average Franchise Term in a new franchise agreement and re-licensed franchise agreement.
What is 15 to 20 years for new agreements and 10 years for re-licensed agreement?
500
The main and sub-sections of a Paramount Broker Opinion of Value Executive Summary.
What is Valuation, Weighting Rationale, Subject Hotel Unique Factors, Capital Expenditure, Branding, Supply Factors, Market Factors?
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