Who am I?
I am responsible for driving web traffic, provide a personalized experience on the website, and converting web traffic into top of funnel conversions amongst other things
What is Digital
I doubled my conversion rates by delivering more content per click through PPC campaigns
Who is Kareo
Nimble Storage started including a mix of ungated and gated assets on this channel so only the most engaged visitors are presented with a form and passed to sales
What is the Website
By having deeper insight — down to the number of minutes stakeholders are spending with content — EnterpriseDB was enabled to adopt this strategy by better identifying accounts that have the best chance of buying
What is ABM
This company provides a content hub with embedded calls to action and AI recommended content functionality
What is Uberflip
I need to prove the value of campaigns in terms of MQLs, Booked Meetings, pipeline and revenue
What is Demand Generation
I was using a classic email drip campaign for my nurture program, full of dead ends
Who is TIBCO
Rockwell Automation found their current nurture programs on this channel were too slow and cumbersome to build
What is Email Nurture
Rather than filling out a form or speaking with sales right away, Kareo improved this by allows buyers to self-educate at their own pace with relevant information personalized just for them, thereby only sending leads to sales that are good and ready to convert
What is Lead Quality
This company personalizes the "book cover" while we personalize the "contents of the book" after the click
What is Demandbase
The 3 things I want are: 1) More content engaged with per visitor, 2) Measure how my content performs 3) Measure the extent of the personalization of my content
What is Content
I wanted to penetrate my target accounts and guide these buyers through their journey faster
Who is Rockwell Automation
The team at Glassdoor are now taking buyers directly to Content Tracks instead of Landing Pages through what channel?
What is Email Nurture
Tibco accelerated this by adding content tracks and skip logic in their email nurture so that prospects could educate at their own pace and that the same content wouldn't be served up to a prospect twice
What is Funnel Velocity
80% of our customers use this for email automation, email nurture, and lead scoring
What is Marketo
I build the GTM strategy that develops brand awareness and generates demand
What is Head of Marketing/CMO
Using targeted content tracks across multiple channels I was able to boost engagement with targeted nurture campaigns by 487%
Who is Thomson Reuters
DAILY DOUBLE
The Kareo marketing team was pumping dollars into these campaigns that weren't working
What is PPC
Using PathFactory Insights for CRM, Procor was able to strengthen this as the content served up from the marketing team enabled sales to have more contextual conversations
What is Marketing and Sales Alignment
This company is an ABM platform that aggregates engagement across all channels into a lead score
What is Engagio
I own the integration of systems and make data accessible between the MAP and CRM
What is Marketing Operations
I saw a 24% increase in closed-won revenue by engaging customers in the post-sale stages of the customer lifecycle
Who is Cisco
Procore added a Recommend Bar here to drive more buyers to their Content Tracks
What is the Website
Nimble storage was able to increase this by 30% by including a mix of ungated and gated assets so only
the most engaged visitors are presented with a form and passed to sales
What is Conversion Rate
This company provides a way to measure marketing attribution from first touch to close, across all marketing channels
What is Bizible