Who am I? (Personas)
I am responsible for proving the value of marketing's efforts in terms of pipeline and/or revenue
Who is Head of Marketing/CMO
By indexing all of their content, putting them on content tracks, and removing forms for known visitors, this customer increased time spent on assets by 45%
Who is Procore
Procor optimized this for higher quaity leads and conversions
What is Website
Nimble Storage directs visitors to content tracks that always recommend the next best asset and include a mix of ungated and gated assets so only the most engaged visitors are presented with a form and passed to sales
What is Conversion Rates
This company also claims to provide a "Netflix" experience and helps you to understand what content is working
Who is Uberflip
I own the integration of all systems and work to optimize lead scoring
Who is Marketing Operations
By removing landing pages and microsites, this customer was able to save 200 hrs of time spent on web design
Who is Invoca
Thompson Reuters won the 2017 Killer Content Award for implimenting content tracks across this channel
What is Email Nurture
Thomson Reuters wanted to solve for this by creating targeted Content Tracks
What is Content Engagement
DAILY DOUBLE
This company's dataset can be used in PathFactory to match consumption based data of anonymous prospects to an account
Who is Demandbase
I focus on providing a personalized experience and being compliant with GDPR regulations
Who is Digital Marketing
By placing their Gartner report in a content track, this customer was able to maintain control over the prospects experience
Who is Alienvault
Instead of sending them to a landing page after the click on this channel, Kareo sent prospects to a content track and saw a 2.3x faster MQL conversion rate
What is PPC
Content Activation helped Cisco boost this by 3.5X
What is Customer Adoption
This company also uses "minutes" as a metric of lead quality
Who is Engagio
I'm responsible for not only proving the value of campaigns but also executing faster and more agile campaigns
Who is Demand Generation Marketing
By implementing 'Recommend' this company increased MQL to opp conversions by 30%
Who is Nimble Storage
Procore saw a 3.3x increase in conversions by launching PathFactory across this channel
What is PPC
The goal for Glassdoor using Content Insight & Activation is to ultimately raise the threshold for their MQLs, which helps solve this problem
What is Lead Quality
Using me you can see the time spent on a page, however, not the individual consumption metrics
What is Google Analytics
I'm responsible for championing the use of systems such as AEM and Sitecore
Who is Content Marketing
DAILY DOUBLE
By allowing customers to self-educate at their own pace and realize the full value of their solutions faster, this customer boosted customer adoption by 3.5x
Who is Cisco
With PathFactory, Rockwell Automation became highly agile in their content distribution. Now they spend more time optimizing this channel than they do putting landing pages together
What is Content Syndication
Invoca started focusing on this because the average deal size on inbound was too low to support growth targets
What is ABM
PathFactory Insights for CRM is currently available for Salesforce and this platform
What is Microsoft Dynamics 365