Co Workers
This is your first AM point of contact — almost friendlike in their approachability and support.
Who an on boarding budyy
This is the name of Amazon's famous mascot dog, and he lives at Amazon's headquarters in this city.
Who is Rufus, and where is Seattle (Amazon HQ)?
This acronym refers to the Amazon advertising measurement tool that tracks how ads drive sales, often used in weekly business reviews.
✅ What is ROAS (Return on Ad Spend)?
This basic metric tells you how many times an ad was shown to a potential customer.
✅ What are Impressions?
This company, known for brands like Cinnamon Toast Crunch, Nature Valley, & Pillsbury?
✅ What is GMI?
These team members have completed there MBA?
✅ Who is Kate, Evan & Rachelle?
Amazon's advertising platform that allows brands to reach audiences programmatically across Amazon-owned and third-party inventory.
What is Amazon DSP (Demand-Side Platform)?
This term describes a deal type where a publisher and advertiser agree on a fixed price and guaranteed inventory for programmatic ad delivery.
✅ What is a Programmatic Guaranteed (PG) deal?
This tool within Amazon Ads allows account managers to view campaign performance, pacing, and budget delivery in real time.
✅ What is the Amazon Ads Console (Campaign Manager)?
Mars, Inc. acquired this company in 2025, a major snack and cereal brand known for Pringles, Cheez-Its, and Pop-Tarts.
✅ What is Kellanova?
This team was the leading group in grocery last year in terms of revenue.
Who is the Pets team?
This Amazon tool uses clean room technology to help advertisers understand audience overlap, path to purchase, and campaign performance insights.
✅ What is Amazon Marketing Cloud (AMC)?
This Amazon internal report, used for key word performance reinforcement, is referenced by the team's AM for sharing results with advertisers.
✅ What is an AMC Star Report?
This metric measures the total sales generated for every dollar spent on advertising.
✅ What is ROAS (Return on Ad Spend)?
Pet product buyers in the last 60 days are most likely to also purchase in this adjacent category, making it a prime cross-sell opportunity.
✅ What is Grocery?
This person has the most shoutout Pins in Phone tool
Who is Hinal?
Amazon's streaming service where pet brands can run video ads to reach cord-cutters and Prime members.
✅ What is Amazon Prime Video / Prime Video Ads?
This acronym stands for the Amazon team responsible for managing advertiser relationships and campaign strategy — the role held by members of this very team.
✅ What is AM (Account Manager)?
This AMC use case helps brands understand how their audiences overlap with a competitor's or complementary brand's audiences.
✅ What is P2P (Path to Purchase) Overlap / Audience Overlap Analysis?
This growing trend in pet advertising involves using streaming and connected TV platforms to reach pet owners who have "cut the cord" from traditional cable.
✅ What is CTV / Streaming Advertising for pet brands?
These 6 AMs started within 2 months of eachother?
Who is Maia, Shannon, Brittania, Hongyi, Steph, Jason
This Amazon targeting capability uses data on pet type, breed, age, and dietary preferences to help advertisers reach the most relevant pet-owning audiences.
✅ What are Amazon Pet Profiles (Amazon Pet Profile targeting)?
This term describes the practice of using Amazon's first-party data to build custom audience segments within AMC for more precise ad targeting.
✅ What is audience segmentation / custom audience building in AMC?
This advanced Amazon Ads product uses streaming data and premium publisher inventory to deliver video ads to highly targeted audiences across connected TV.
✅ What is Amazon Streaming TV Ads / Prime Video Ads with premium publisher inventory?
Name 3 conferences this team has gone to in the past year?
✅ What is Superzoo, Global pet, CES,