An internet advertising model used to direct traffic to websites in which advertisers only pay when the ad is clicked.
What is Pay Per Click!
100
It is important for customers to set and stick with this during their PPC Campaign
What is a budget!
100
Dealers initially spent a lot of money on PPC but did not get a return because they failed to constantly do this.
What is testing and adjusting!
100
The top ¼ of Ad Word dealers studied by MAX were receiving this much traffic from Google Ad Words
What is 42%
200
Another term for Pay Per Click
What is Search Engine Marketing!
200
When using a search engine, these are the triggers that determine whether your ad appear
What are Keywords!
200
Percentage of people filling out Lead Sheets in 2006
What is 20%!
200
Most dealers are spending this amount of money per month on Google Ad Words
What is $1000?
300
Google’s name for their Pay Per Click marketing
What is Google Ad Words!
300
The biggest thing dealerships can control during their PPC campaign to ensure the most targeted local traffic
What is the radius of the ads!
300
In 2001/2002, the auto industry began putting a major focus on these to drive traffic, and have since dropped off due to Gen Y not wanting to be spammed
What are leads!
300
Two of the three reasons dealers are investing heavily in Google Ad Words because they are finding they can only get so far with traditional advertising.
What is size, budget and/or crowded market?
400
This is the location on a search engine result page that PPC ads appear
What is the upper and right hand side of the page!
400
The name of one of the popular ad agencies that handles PPC for the auto industry