Porsche Brand
Communication
Customer Rapport
Time Management
Sales Process
100
This is the name of Porsche Cars North America's plan to create the most aspirational brand in the US.
Strategy 2018
100
Name two tips to bring someone new into a conversation
• Point out what people in the group may have in common • Say the name of the more important person first • Introduce yourself first – offer your hand first
100
How long do you have to make a first impression?
7 seconds
100
What do the letters SMART stand for?
Specific, Measurable, Achievable, Realistic, Time-Based
100
What are the 6 D's of the 6D Buying Model?
Discovery, Deliberation, Decision, Delivery, Drive, Desire
200
Name two of the companies that Ferdinand Porsche worked for?
Lohner, Steyr, Daimler-Benz, Volkswagon
200
Name one trait for each of the DISC communication/behavior styles
D - Direct, Problem Solvers,Drive, Aggressive, To the Point, Demanding i - Story tellers, Enthusiastic, Persuasive, Optimistic S - Methodical, Consistent, Calm, Patient C - Analytical, Strive for Perfection, Accurate, Diplomatic
200
What are three key components to a successful CRM?
- People - Process - System
200
Steven Covey created a concept using two circles. What are the two circles called and how are they used?
Circle of Concern, Circle of Influence Used for identifying where time and energy could be focused to make an impact
200
What is the recommended response time process for email/online communication?
Auto-Reply within 30 minutes, Personal Reply within 4 business hours
300
Name the four elements of the Porsche Crest
Porsche Family Name, German National Colors, State of Baden-Wurttemberg coat of Arms, City of Stuttgart Coat of Arms
300
Name the five types of questions
Closed Open Clarify Drill Down Steering
300
What does WEAR mean and when is it used?
Welcome, Exchange, Appreciate, Reveal Used to ensure a proper and effective greeting
300
What are some of the benefits to focus on planning and organization?
Reduce Stress, Increase Productivity, Improve Professionalism
300
What do the letters PCA mean?
Porsche Club of America FUP: how many members do they have? Over 109k
400
What was the first Porsche to be designed, which Ferdinand Porsche designed it and in what year?
Porsche 356 by Ferry Porsche (Ferdinand 2), 1948
400
What are the three V's in V3 communication and what % of each impacts credibility?
Verbal - 7% Vocal - 38% Visual - 55%
400
What is OBP and when is it used?
Overview, Benefit, Permission Used to set the stage for asking questions and assessing wants and needs
400
What are the four quadrants of the Time Management Matrix and where should we focus most of our time?
Urgent/Important, Not Urgent/Important, Urgent/Not Important, Not Urgent/Not Important Not Urgent/Important is where highly effective people spend most of their time.
400
What are the four acronyms for addressing concerns and what do the letters mean?
CPR: Clarify, Paraphrase, Respond RACE: Respect, Align, Contrast, Elevate ATC: All Things Considered WWW: What What Why
500
Name three of the six Brand Principles
Individuality, Intelligence, Excellence, Vision, Passion, Confidence
500
What are the four basic rules for successful negotiations according to Harvard Business?
- Separate people and problems - Focus on interests vs positions - Create several options to choose from - Base the result on decision making principles
500
Name three effective ways to prospect/network?
Social Media Tools, Talk to people everywhere you go (and have business cards), Follow-up with existing customers, Build the sales funnel
500
How many minutes do each of us have every day?
1440
500
What is important to remember about communication online?
There is no such thing as privacy, keep it professional, learn to build relationships on and offline
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