Traditional Marketing
The definition of Marketing
The process of creating, communicating, and delivering value to customers
Definition of Digital Marketing
Marketing products and/or services through digital technologies
A sequence of drawings representing key scenes
Story Board
A Brand is
A company's identity and reputation
Mr. Boucher's favorite place to eat
Taco Bell
The two types of goods
Physical Products and Services
True or False:
Digital Marketing is not more targeted than Traditional Marketing
False
Adhesive labels designed to stick to vehicles
Bumper Stickers
A Value Proposition is...
Why customers should choose your product
True or False
Mr. Bouchers Mom is a teacher
False
The 3 Main Pricing Strategies
Competitive Pricing
Economic Pricing
Premium Pricing
3 examples of Digital Marketing
Social Media Marketing
Email Marketing
Content Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Website Marketing
Youtube/Twitch Ads
A short, catchy tune or song used in advertising
Jingle
White Space is
The area surrounding the subject
Mr. Boucher was a substitute teacher for this age range (elementary, middle school, high school, etc.)
Elementary
List the 4 P's of Marketing
Product, Price, Place, Promotion
True or False:
Digital Marketing is easier to track than Traditional Marketing
True
A television or radio advertisement
Commercial
New York overcame this much debt with their "I Love NY" Campaign
1 Billion dollars
Mr. Boucher's High School jersey number
4
This P is the most important of the 4
None. All are equally important
The main difference between Traditional and Digital Marketing
Digital uses internet, mobile devices, and social media
True or False
In addition to keeping things simple, getting feedback is important when making effective marketing material
True
List the 6 colors used in commercials to symbolize and trigger emotions and feelings
Red, Blue, Yellow, Green, Purple, Black
Mr. Boucher went to high school in this state (Not Indiana)
Maryland