Random
The ___________ enables reporters to quickly access basic information about an organization, a product or event.
What is a fact sheet?
These are are joiners. Use them to avoid ambiguity or to form a single idea from two or more words.
What is Hyphens
According to the AP Stylebook, “hyphens are joiners. Use them to avoid ambiguity or to form a single idea from two or more words.” The main purpose of the hyphen is to clarify a subject by combining the adjectives describing a noun, like hard-day’s work and part-time worker. Also use it for prefixes and suffixes, numerals and ratios. However, don’t use one when your adjective ends with –ly, such as “happily married man.
?
Why is it important to balance text and visuals in PR materials?
To enhance readability and audience engagement
What is a primary element of brand identity?
What is logo?
What is the value of a press/news release?
What is create awareness about ideas, situations, services, and products?
What is the rarest M&M color?
Brown
What is the value of a Media Advisory/Alert?
What is story angles, interviews, and visual elements?
Never begin a sentence with this.
What is a Numeral or Number?
Confusing to many people, the AP Style rule for numerals can be summed up relatively simply: numbers one through nine are written out and numbers 10+ are expressed through figures.
Exception alert! Never begin a sentence with a figure, even if the numeral is under 10. Always spell it out if it’s the first word: “Fifty people showed up to the concert.”
______ labels or assigns words to images to make them easier to find in online searches.
what is Tagging
What is the primary purpose of a brand messaging strategy?
What is the primary purpose of a brand messaging strategy?
Basic information about a company is called?
What is a boilerplate statement?
What is the technical name of the "#" symbol?
Octothorpe
There are three types of fact sheets.
What are company profiles, events, and product specifications?
What is the Oxford Comma?
Perhaps the most notorious AP Style rule of all – leave out the Oxford comma. Why, you ask? A brief history lesson: newspapers used to be printed on, get this, paper. And this paper was a physical sheet with physical limits. One easy way to save space – take out every comma preceding “and” when listing things. (Love this whole paragraph)
A(n) ______ is usually a one-page document that presents data or statistics with visual representation.
what is an Infographic
Why is consistency important in brand messaging across different platforms?
It helps reinforce the brand identity and fosters customer trust.
The part of the press release that gives the reader a quick indication of what the release is about is called:
What is a headline?
The Vols best friend was born on August 8, 2021, in Shelbyville, TN.
Who is Smokey XI.
These add interest and variety and often explain what you are promoting much better than words.
What is a photograph?
There are always periods in between the two characters and always a space between the time.
What is a.m./p.m.?
There are so many variations of this in personal use. People will use 8a, 8A, 8AM, 8am and dozens more combinations. Just remember, there are always periods in between the two characters and always a space between the time (which is always expressed with a figure) and a.m./p.m.
What is the correct way to refer to midday according to the stylebook?
what is noon
Evaluating the effectiveness of a new logo, what should be analyzed to determine its impact on brand recognition?
Consumer recognition and recall in market research.
What is used within a release to support the information and bring credibility and personality to your release?
What is a quote?
Monty is a life-size dinosaur sculpture located at the front entrance to the McClung Museum of Natural History and Culture. The sculpture is a 2,400-pound, 24-foot-long bronze skeleton of an _____________ that was common in Tennessee during the Late Cretaceous period. (three possible answers)
Edmontosaurus annectens, a hadrosaur, or duck-billed dinosaur.
When you begin to write, you need to take the time to ask yourself two important questions.
What is the Desired Outcome and Target Audience?
This type of text formatting is not used in AP Style.
What is italics?
These are the steps in the RACE model.
what is Reach, Act, Convert, Engage
To communicate a brand’s unique value propositions clearly to the target audience is ________.
what is brand message strategy
Where is the boilerplate statement placed in an online release?
What is after the ### and before the contact information?
This type of dog has been UT's top dog since 1953?
What is a bluetick coonhound?
What happens during the fine-tuning stage of the seven stages of the writing process?
What is proofread?
A person's title should only be capitalized in this instance.
What is before the person's name
AP Style uses lowercase for most titles unless they directly precede a name, promoting clarity in reading.
Why is it important to balance text and visuals in PR materials?
To enhance readability and audience engagement
Name four PR materials that are often included on online press sites or in traditional media kits.
News release, fact sheets, feature news story, backgrounders, biographical materials, photos, videos clips, links to relevant websites.
What symbol is used to mark the end of a release?
What is ### or -30-?
Back in the day, this popular condiment commonly used on potatoes used to be sold as medicine.
what is ketchup
This is sent with the intent of selling a potential story and why it would matter to the editor and to the audience they service.
What is a Pitch Story?
Hyphens are used in compound modifiers, except _____.
What is ending in -ly?
Compound modifiers are when two or more words that express a single concept precede a noun. Use a hyphen to link all the words in the compound, except the adverb very and all adverbs ending in –ly
It represents distinct types of media channels with their own sets of strategies, advantages, and challenges. This model is widely used in Public Relations to leverage various media channels, thereby optimizing the reach and impact of a brand's message.
what is the PESO model
Name three ways to create news for your organization.
Special events, contests, polls and surveys, top 10 lists, product demonstrations, publicity stunts, rallies and protests, personal appearances, awards.
Where is the boilerplate statement placed in a traditional release?
What is at the end of the release?
In 1524, this was the last letter to be added to the English alphabet.
what is "J"
Before it became a letter, the letter “i” was used for both “i” and “j.”