Professional & International Sport
Name three sources of revenue for professional sport organizations:
Ticket sales, media/TV contracts, licensing, merchandise, sponsorships, concessions sales
What is organized video gaming competitions between individual players or teams?
Esports
What are the four P's of marketing?
Product, Price, Place and Promotion
What are two typical duties for a sport media relations specialist?
Writing news releases
Planning news conferences
Managing game services
An ____________ keeps track of revenue and expenses.
Income statement
This governing body is responsible for organizing and overseeing the Olympics:
International Olympic Committee (I.O.C.)
What is one function performed by a marketing agency?
Event creation, contract negotiation, content development, financial planning, research, strategic planning, sponsorship and licensing solicitation
What does a S.W.O.T. analysis assess?
Strengths
Weaknesses
Opportunities
Threats
What are three analytics used in professional sports today?
Player evaluation, averages, percentages
A facility that is designed to host a variety of events is known as _________
Multipurpose
This term requires professional teams to recognize the importance of their competition and share revenue to ensure their competitors remain strong:
League Think
With internet access, sports fans can tune into their favorite games using a variety of platforms. This is known as:
Streaming
________ is the process of using a name, design, symbol, or any combination of the three to help differentiate a sport product from the competition.
Branding
What are the four elements of the Strategic Sport Communication Model (SSCM)?
Sport communication process
Personal and organizational communication in sport
Sport mass media
Sport communication services and support
An agreement between parties to do, or not do, a particular act is called what?
Contract
In professional sports, what system is used to distribute new talent among all league members?
Player draft
The three types of marketing agencies are:
Full service
General
Specialty
Rewards given to a person by someone else are called _______ rewards.
Extrinsic
What are the three steps in the sport analytics process?
Collect data
Analyze data
Communicate results
What are the six steps of event management plans?
Scheduling, Negotiating, Coordinating, Staging, Cleaning up, Evaluating
This exemption gives professional baseball team owners leverage over the cities in which they operate:
Antitrust exemption
This type of sport allows users to assemble a hypothetical or imaginary team composed of real-life sport players:
Fantasy sport
What are three key motives for participating in sport?
Achievement
Social connections
Mastery
What are the four elements in the sport communication process?
Sender
Message
Channel
Receiver
The concept of _______ helps to ensure predictability and consistency in judicial decisions.
Precedent