Target Market
Market Segmentation
Marketing Concept
Magazine ads
Promotion
100
Consumer
What is the name of the person uses the product?
100

Gender and age

What is demographics?

100
The 4 P's
What is marketing mix?
100
Reaches large audiences.
What is mass advertising?
100
Promotion
What is a form of persuasion?
200
Customer
What is the name of the person who buys the product?
200

Attitudes and interests

What is psychographics?

200

Knowing what brand name to use.

What is product?

200
Targets message to a specific group.
What is target advertising?
200
Advertisement
What is a paid form of promotion?
300
Utility
What is the added value or usefulness of a product?
300

Based on where target market lives.

What is geographics?

300

Determining where to distribute the product.

What is place?

300
Designed to increase sales.
What is promotional advertising?
300
Publicity
What is it called when newsworthy information about a company, product, or person in the media?
400
Profitable, Customer Satisfaction, and Customer Service
What is marketing?
400

Determining what customers are willing to pay.

What is price?

400
Involves direct marketing and advertising.
What is Promotional Mix?
400
Involves short term activities and used in channels of distribution.
What is a sales promotions?
500
Product, Place, Promotion, Price
What are the 4 P's of Marketing?
500

The best way to tell your message to your target market.

What is promotion?

500
Attention, Interest, Desire, Action to Buy(AIDA)
What is the purpose of advertising?
500
Designed to create a favorable image of a company.
What is institutional advertising?
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