Brand Information
Jameson is the official sponsor of what professional sport?
Major League Soccer
What brand is the official sponsor of Coachella?
Absolut
What is the competition brand for Jeffersons Bourbon?
Woodford Reserve
When does the new Glenlivet Jamaica Edition launch
August 2025
What is required for every incentive?
POS
Where should Mumm Sparkling be located on the shelf?
What brands are the official sponsors of Stagecoach?
Codigo & Jameson
What is the upcoming program for Malibu?
Malibu Summer
Name 4 PRUSA tequila brands
Codigo
Altos
Del Maguey
Avion
Ojo De Tigre
What is the case minimum for an Absolut Coachella display?
12 cases
What is the new Kahlua flavor
Dunkin' Carmel Swirl
Name 3 POS pieces we have for Codigo Stagecoach
Case Talker
Necker
3 Case Bin
Case Card
Shelf Talker
Name 2 sponsorships that Jameson is apart of
Stagecoach & MLS
When does the Jameson Summer of Soccer program run?
April - August
What are the case quantities for the 3 different payout tiers on the RTD festival incentive?
6-11 Cases
12 - 23 Cases
24+ cases
What percent of the Irish Whiskey category does Jameson hold?
*Within 3% counts*
73%
Which 3 brands are sponsoring festivals this year
Jameson
Absolut
Codigo
What is the goal of Jeffersons Bourbon?
Become a top 5 super premium bourbon by FY30
How many Absolut cocktails were served at Coachella last year?
10,000
What is the case minimum and qualifier for a Jameson festival display?
Must be 12 cases and have at least 3 Jameson Orange
How many years is the Jameson Major League Soccer sponsorship?
4 years
Codigo Blanco & Rosa
Name 1 of the 2 categories that Malibu is ranked #1 in
#1 Flavored Rum (60% Market share)
#1 Reach at PRUSA (16M Projected households)
Name 2 of the 4 Summer asks for Pernod
Focus on the core
Own the summer with Malibu
Win with Innovation
Get Mumm on the floor
What is the overall case goal for Absolut Coachella
5,400 cases