Triggers & Why We Win with Non-Epic EHRs
Plays for Personas
Selling TC
100

What keeps CIOs and CFOs up at night? Name two triggers!

Staff fatigue / complaints

Regulatory pressure / compliance gaps

Frustration with fragmented systems or poor usability

Financial pressure to consolidate or reduce costs

100

What’s driving the CNO bananas when using Cerner or other Non-Epic EHRs?

Nurse burnout from fragmented communication and nonstop alarms.

100

Name two themes that win the COO.

Efficiency and throughput/patient experience.

200

Give two reasons Non-Epic EHRs are our sweet spot.

Higher win rate and fragmented tech stacks favor platform consolidation.

200

What would you include in a demo to make the COO get excited about the ROI TC can provide?”

A cost dashboard showing savings from vendor consolidation and workflow automation.

200

What is the #1 cost lever the CFO cares about?

Staffing cost

300

Name two triggers that moves clinical leaders into Consideration or Evaluation.

Safety incidents

Workflow efficiencies

Near misses

300

What's on a CIO’s wish list: Name two must-haves and their dream result.

Integration and security; they want to reduce vendor sprawl and lower IT costs.

300

Name two angles that reduce digital friction for the CDO/CIO

Reduce tech sprawl and improve interoperability/easier vendor management.

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