Brand Basics
What three key elements make up a personal brand?
Strength, Passions and Values
What is the term for a key factor that makes your business stand out from competitors?
Unique Selling Point (USP)
What industry did Rihanna start in before launching her business?
Music
What should you define first when trying to grow your brand?
Your target audience
Which Kardashian launched SKIMS?
Kim Kardashian
Which of these is an example of a personal brand tagline: "Resilient Leader" or "Tall Person"?
Resilient Leader
Name two social media platforms that can help build a strong personal brand.
TikTok
What business did Usain Bolt create that showcases Jamaican culture?
Tracks and Records (Restaurant)
What is an important part of a successful social media strategy?
Consistent branding and engagement with followers
What is the name of the Jamaican beer brand that is internationally recognized?
Red Stripe
What should you always strive to maintain in your personal brand?
Authencity
What is one way to start monetizing your personal brand?
Offering services (e.g., coaching, tutoring)
selling products
affiliate marketing
What is the name of Rihanna’s beauty brand?
Fenty Beauty
What is the main purpose of branding?
To create a unique identity and make a business recognizable.
Which bank does Michael Lee Chin own?
National Commercial Bank (NCB)
If someone is great at coming up with fresh ideas, which adjective might fit their tagline?
Innovative
What is an important step in developing a business strategy?
Setting goals and creating a mraketing plan.
What year did Usain Bolt start Tracks and Records?
2011
What is a major mistake people make when trying to build a brand?
Not staying authentic or being inconsistent
What global coffee chain was started in Seattle in 1971?
Starbucks
What is one of the first steps to building a strong personal brand?
Identifying your strengths, values and passions.
Name one way to expand your personal brand by networking.
Connecting with like-minded professionals
How do Rihanna and Usain Bolt use their personal brands to build successful businesses?
They take advantage of their global image.
Give one step that can help someone maintain a strong personal brand in the long term?
Continuous learning
adapting to trends
staying true to your core values
Who started Island Grill?
Thalia Lyn