Personal Branding Basics
What is a personal brand?
The way you present yourself, your skills, and your unique vibe to the world, especially online.
What is the purpose of an Instagram bio?
To introduce who you are, what you do, and how people can contact or book you.
What is a content calendar used for?
To plan your posts in advance and stay consistent.
What’s a call to action (CTA)? Give an example.
A prompt that tells followers what to do. Example: “Book your appointment now!”
Do: Stay consistent with your ____ and ____ across platforms.
Colors and tone
Why is personal branding important for beauty professionals?
It helps attract clients who vibe with your style and builds trust and loyalty.
How many hashtags can you use on one post (max)?
30 hashtags.
Name 2 types of content a beauty pro can post.
Client transformations, tutorials, product tips, testimonials, or behind-the-scenes.
Name 2 ways to boost engagement on your posts.
Ask questions, use interactive stories, respond to comments, use trending audio.
Don’t: Post only ____ with no captions or context.
Selfies or hair pics. Always tell a story or add value!
True or False: Your personal brand is only about your logo.
False. It's about your voice, style, visuals, values, and how you connect with people.
What type of content performs best on Instagram? (Name 2 types)
Reels and carousels (also: behind-the-scenes, tutorials, transformations).
What is batching content?
Creating multiple pieces of content in one sitting to save time.
True or False: You should respond to every comment and DM.
True. It builds connection and boosts your algorithm performance.
Do: Use this platform to show behind-the-scenes of your work.
Instagram stories or TikTok.
Name 3 elements that make up a strong personal brand.
Consistent visuals, authentic voice, and a clear niche or specialty.
What’s the difference between a post, story, and reel?
Posts stay on your feed; stories disappear in 24 hours; reels are short, fun videos for reach and engagement.
What are 3 tools or apps you can use to create content?
Canva, CapCut, InShot, Lightroom, VSCO, or Adobe Express.
What kind of posts encourage followers to comment?
Questions, polls, this-or-that posts, giveaways, controversial opinions.
Don’t: Ignore your ____ (they want to connect with you!).
Audience/followers.
Explain how your personal values can influence your brand identity.
Your values guide your content, how you treat clients, and how you connect with your audience (ex: sustainability, empowerment, inclusivity).
Explain the algorithm and how engagement affects your reach.
Instagram shows your content to more people if you get likes, comments, saves, and shares—more engagement = more reach.
What’s the 80/20 rule in content marketing?
80% valuable or entertaining content, 20% promotional content.
Create a caption that includes a CTA and a question.
“Loving this bold brow look! 💖 Would you rock this style? Comment below! 💬 #BrowsByYou”
Name 3 branding mistakes beauty pros make on social media.
Inconsistent posting, low-quality images, unclear niche, no CTA, or ignoring engagement.