Ethical Behavior
This reflects you as an individual, when it comes to your personal values and beliefs in your everyday life.
What is personal ethics?
True or False: personal ethics reflect you as an individual demonstrating your personal values and beliefs in everyday life.
True.
True or False: Professional Ethics are different than personal ethics?
True
True or false: It is important to consider ethics when marketing your business or product.
True.
True or False: A company may engage in corporate citizenship for charitable or generous reasons, but may also do so to protect its profits.
What is true?
Ethical behavior means acting with integrity by being honest, _______________, and fair.
A. a good listener, B. welcoming, C. professional, or D. kind
Some people view personal ethics as a person's conscience or _______________ _______________ ___________ _____________.
A. moral code of conduct, B. moral code of thought, C. moral code of feeling, D. moral code of intelligence.
What is A. moral code of conduct.
Your ethical behavior reflects your company and it's important to learn what is ______________________ and what is ___________________ in the workplace. A. acceptable/unacceptable B. plausible/reasonable, C. popular/fun, D. profitable/unprofitable.
What is A. acceptable/unacceptable.
Name three unethical behaviors in marketing.
What are: misleading advertising, exploitation of consumer vulnerability, abusive collection of personal data or promotion of products or behaviors that are harmful to health or the environment.
Companies that pursue CSR are most likely to gain a competitive advantage if its CSR efforts _______. a. Target popular special-interest groups b. Are integrated into a corporate strategy c. Are pursued as frugally as possible d. Involve as many employees as possible
What is B. Are integrated into a corporate strategy?
Unethical behavior is lacking the ability to behave with _______________ __________________
A. emotional sensitivity, B. moral principles, C. compassion and kindness, D. knowledge and power.
What is B. moral principles.
This principle guides an individual to act with honesty and fairness, even when no one else is around to witness their actions. A. bribery, B. integrity, C. happiness, D. compassionate.
What is B. integrity?
Businesses expect their employees to conduct themselves _________________.
What is ethically?
You want your company to be known for:
A. cheap, shady, with poor customer service, B. popular at all cost, only money matters, C. bad products with great customer service, D. being ethical, fair, and a brand people can trust.
What is D. being ethical, fair, and a brand people can trust.
The concept that an organization has an obligation to maximize its positive impact and minimize its negative impact on society.
What is corporate social responsibility (CSR)?
The branch of ethics concerned with the moral relationship between humans and the natural world.
What is environmental ethics?
When difficult situations arise, where the ethical course of action will not always be clear.
What is an ethical dilemma?
Businesses teach their employees what is ethical and unethical in their company by creating a __________ _________ _____________.
What is a code of ethics?
Focusing on ethical marketing allows you to gain _____________ ___________, brand credibility and increases _____________ ________________.
What is consumer trust and customer satisfaction?
What are the 3 types of CSR? a. Legal, Business, Societal b. Good, Better, Best c. Economic, Legal, Social d. Economic, Safety, Charitable
c. Economic, Legal, Social
From the notes there are four examples of what ethical behavior looks like. Name three.
What are having good communication skills, making good decisions, no discrimination, and being prompt.
From the notes there are five examples of unethical behavior. Name four.
What are not following the rules, lying, stealing, not honoring your commitments, discrimination.
A document that outlines the company's policies on the way you should conduct yourself at work.
What is a code of ethics?
When a company applies standards of fairness, and moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.
What is practicing good business ethics?
The idea that society gives corporations a “________" to operate fits well with the idea of citizenship. A. certificate, B. license, C. permit, D. ticket.
What is B. license?