The process of influencing another person's attitudes, beliefs, values, and/or behaviors.
What is persuasion?
100
The 1st goal of persuasive messages.
What is to strengthen or weaken attitudes, beliefs, and/or values?
200
These affect how you respond to something.
What are attitudes
200
The 2nd goal of persuasive messages.
What is to changes attitudes, beliefs, and/or values?
300
Your confidence in the existence of something or truth of a statement or idea.
What is a belief?
300
The 3rd goal of persuasive messages.
What is to call someone to action.
400
Actions that can be observed by another person.
What are behaviors?
400
Assume you believe in the Easter Bunny, then you find out that
What is weakening a belief?
500
What you believe to be good or bad, moral or immoral.
What are values?
500
Assume you never wanted to donate blood, but then you see a commercial pleading for blood to help victims of a recent disaster.
What goal is this an example of?