CMBD
persuading someone to do something by force or threats
Coercion
when a speaker persuades you through emotion
Pathos
Taking advantage of someone by feeding off their emotional insecurities
Manipulation
When a speaker uses his credibility to persuade you
Ethos
when offering gifts with a view of gaining favor.
Bribery
when a speaker persuades you by bringing logic and evidence to his speech
Logos
Persuading someone to believe something that's not true to have a personal advantage
Deception
topic of this presentation
The art of persuasion