Types of Persuasion
Advertising Techniques
Find the Company (Given the Slogan)
Find the Slogan (Given the Company)
Company Logo/Slogan
100
a way of convincing the audience by creating an emotional response
Pathos
100
use of funny language or images
humour
100
"Just do it."
Nike
100
McDonald's
"I'm lovin' it."
100
Colonel Sanders
KFC or Kentucky Fried Chicken
200
a way of persuading the audience by reason or evidence
Logos
200
gives a discount off a product
coupon
200
"Have it your way."
Burger King
200
Kellogg's Rice Krispies
"Snap! Crackle! Pop!"
200
blue square with white f
Facebook
300
a way of convincing the audience of the character or credibility of the persuader
Ethos
300
question that does not require an answer
rhetorical question
300
"Betcha can't eat just one."
Lays
300
Campbell's soup
"M'm! M'm! Good!"
300
Red circle with a white P shaped like a pin
Pinterest
400
Ethos is the Greek word for _________
character
400
statement from someone that has used the product
Testimonial
400

"Taste the Rainbow."

Skittles

400
*DAILY DOUBLE* L'Oréal
"Because You're Worth It"
400
Four squares of the colours red, green, blue, and yellow
Microsoft
500
Logos is the Greek word for _________
word
500

*DAILY DOUBLE*
ALLITERATION

S
L
B
K

500
"When you care enough to send the very best."
Hallmark
500
Walmart
"Save money. Live better."
500
*DAILY DOUBLE* Green and white logo of a mermaid
Starbucks
M
e
n
u