Appeal to me!
Nearly 40% of long-term smokers will develop terminal cancer.
What is logos?
To engage the audience's feelings and reactions
What is an appeal to emotion?
To want to maintain the feelings they have now
What is an appeal to positive emotions?
"The worst comes for us, for our children, for our futures."
- Churchill
What is tricolon?
"9 out of 10 dentists recommend Colgate to fight cavities"
What is an appeal to authority?
As your teacher, you can totally trust me!
What is ethos?
To connect to a respected source outside of the author or speaker
What is an appeal to authority?
To eliminate the feelings they have now
What is an appeal to negative emotions?
Examples of language such as "illegal alien"; "destitute mothers"; "unfortunate refugees"
What are loaded words?
Bandwagon approach
"Nobody ever helps me into carriages, or over mud-puddles, or gives me any best place! And ain’t I a woman?"
What is pathos?
To present a common and comprehensible instance where something is true
What is exemplification?
To highlight for emphasis
What is repetition or exemplification?
"Ask not what your country can do for you, ask what you can do for your country?" - JFK
What is antithesis?
Picture of three happy people using product
What is a plain folks appeal?
We are all in this together; we stand united.
- Woodrow Wilson
What is ethos?
To show a connection between the costs and the personal benefits of a claim
What is an incentive?
To think, act, or do
What is an appeal to action?
"I want someone who grew up in a place where the earth is so saturated with toxic waste that they didn't have a choice about getting leukemia."
- Zoe Leonard
What is hyperbole?
"The BEST coffee for the BEST you"
- Starbucks slogan
What is loaded language/words?
"what should be in that 'Caesar'?
Why should that name be sounded more than yours?
Write them together, yours is as fair a name;
Sound them, it doth become the mouth as well"
What is logos?
To state what the author or speaker wants the audience to do
What is an appeal to action?
To accept the speaker as an expert
What is an appeal to ethos?
"Never give up. Never give in. Never."
- Serena Williams
What is anaphora?
"As an expert mechanic, I recommend Valvoline."
What is Expert Opinion?