Conformity & Norms
This is a perception of what other people think you should do.
What is, an injunctive norm?
Emotional appeals are this kind of message feature.
What are, subjective?
Koa speaks to his family in pidgin, his friends using slang, and to his teacher using formal English. This is an example of ____.
What is, codeswitching?
The independent variable in a message testing experiment.
What is, message feature?
People are more likely to be persuaded by pictures and music than by strong arguments when they are engaged in ____ processing.
What is, peripheral?
This term can be described as "mob mentality" and occurs when people lose sense of their individual identity in a group setting.
What is, deindividuation?
Motivational appeals tend to persuade through this processing route.
What is, peripheral processing?
This term describes a cognitive shortcut people use to assign positive characteristics to AI and other technology.
What is, machine heuristic?
This is an ethical reason for testing messages.
What is, reduce risk of adverse effects?
Vivid language can activate this kind of response, especially when the audience disagrees with your argument.
What is, psychological reactance?
This study enrolled college students and randomly assigned them as guard or prisoner.
What is, the Stanford Prison Experiment?
Bandwagon cues are this kind of motivational appeal.
What are, (descriptive) normative appeals?
These are two ways music impacts persuasion.
What is, it helps people remember and enhances emotional response.
These are two potential adverse effects of anti-stigma campaigns on the general public.
What are, unfavorable belief changes, modeling stigmatizing behavior, cognitive and motivational resistance.
This theory explains why including imagery of people vaping on anti-vaping messages may model vaping behavior and lead to adverse effects.
What is, social cognitive theory?
Stacey changed her final answer when she saw all of her friends had a different answer because she assumed the majority must be right. This is called ____ influence.
What is, informative?
This kind of appeal leverages cognitive dissonance.
What is, values-based appeal?
When I think of a dog I think of Sunny. When you think of a dog, you think of an aggressive Rottweiler. This is due to differences in the ______ meaning of "dog".
What is, connotative?
***DAILY DOUBLE***
Hornik et al. (2008) found the national youth antidrug campaign unintentionally increased youth drug use because...
What is, it increased positive descriptive norms around drug use?
**DAILY DOUBLE**
This propaganda technique involves repeating a false narrative that starts on the edge of the audience's latitude of acceptance, until the audience comes to believe it over time.
What is, the big lie?
This theory explains the results from Cialidini and colleagues (1990) found that people are more likely to litter when they see a lot of litter compared to when they see only one piece of litter.
What is, the focus theory of normative conduct?
According to the extended parallel process model, high perceived threat and low perceived efficacy will lead to this outcome.
What is, fear control?
***DAILY DOUBLE***
The unique element of visual persuasion involves implied associations.
What is, syntactic indeterminacy?
Siegel and colleagues (2024) found this kind of unintended adverse effect when they showed anti-stigma PSAs to people with depression.
What is, unintended emotional harm?
This theory helps explain why messages that activate low descriptive norms (only 20% of Canadians are registered organ donors) combined with high injunctive norms (90% of Canadians believe people should register as organ donors) would increase organ donation registration.
in the study by Habib and colleagues (2021).
What are, the collective effort model (we tend to put in less effort when we don't think the effort is necessary, i.e., more organ donors = less need)
and/or focus theory of normative conduct (activating of injunctive norms can alter message response)?