Propaganda & Media Influence
This form of communication is defined as a deliberate and systematic attempt to shape perceptions and direct behavior to serve the sender’s intent.
What is propaganda
Conforming because you want to be liked by others is known as this type of influence.
What is normative influence?
This credibility dimension refers to perceived knowledge and/or competence.
What is expertise?
A psychological tendency expressed by evaluating something with favor or disfavor.
What is an attitude?
A symbolic process where communicators attempt to influence attitudes or behaviors.
What is persuasion?
According to Jowett & O’Donnell, this factor determines whether a message is persuasion or propaganda.
What is communicator intent?
Conforming because you believe others have accurate information is called this type of influence.
What is informational influence?
This credibility dimension refers to perceived honesty and integrity of a speaker.
What is trustworthiness?
This theory explains how people experience discomfort when beliefs and behaviors are inconsistent.
What is cognitive dissonance?
This theory by Malcolm Gladwell explains how social change spreads when key individuals and conditions align.
What is the Tipping Point Theory?
This early theory assumed media messages directly influence passive audiences.
What is the Magic Bullet Model?
This theory states that influence increases based on number of people, their strength/status, and immediacy.
What is Social Impact Theory?
This credibility dimension refers to the perception that the speaker cares about the audience’s interests.
What is goodwill?
This reaction occurs when people resist persuasion because they believe their freedom is being threatened.
What is psychological reactance?
People often believe persuasive messages affect others more than themselves; this phenomenon is known as this effect.
What is the Third-Person Effect?
This persuasion model proposes six steps including exposure, attention, understanding, acceptance, retention, and action.
What is McGuire’s Persuasion Model?
This phenomenon occurs when groups make more extreme decisions after discussion.
What is group polarization?
This persuasion phenomenon occurs when a message from a low-credibility source becomes more persuasive over time after the source is forgotten.
What is the sleeper effect?
According to the Reasoned Action Approach, behavior is predicted by beliefs about behavior, norms, and this third factor.
What is perceived behavioral control?
This term describes online influence that spreads through reviews, recommendations, and social sharing.
What is electronic word-of-mouth (eWOM)?
This historical event demonstrated the power of coordinated propaganda and helped launch modern persuasion research.
What is World War I?
This decision-making problem occurs when group members suppress dissent to maintain consensus.
What is groupthink?
This advertising theory states that a celebrity endorsement works best when the spokesperson matches the product.
What is the match-up hypothesis?
This theory states people are motivated to maintain psychological consistency between attitudes and relationships.
What is balance theory?
According to persuasion research, these four reasons explain why studying persuasion is useful.
What are the instrumental, knowledge, defensive, and debunking functions?