Techniques I
Techniques II
Definitions
Examples
Short Stories
100
Tries to persuade you by using words with a positive or negative connotation so that you begin to associate those words with a product or idea.
What are loaded words?
100
Tries to persuade you to do, believe, or buy something because it will make you cool and accepted by your peers.
What is peer pressure?
100
Process aimed at changing a person’s
(or a group’s) attitude or behavior
toward some event, idea, object, or
other person(s)
What is persuasion?
100
If you like the smell of roses, then you will love our new perfume.
What is transfer?
100
This made Goodall decide to investigate research labs
What is a videotape of the laboratories?
200
A celebrity gives his or her testimony about a product
What is celebrity endorsement?
200
A normal person gives his or her testimony about a product.
What is plain folk testimony?
200
Appeal to emotion
What is pathos?
200
What is bandwagon?
200
Small cages in the dark, little stimulation
What were the conditions of the lab?
300
Tries to persuade you by repeating certain words or ideas so that they get stuck in your head.
What is repetition?
300
Tries to persuade you by getting you to associate positive feelings with something that is familiar to you with an unfamiliar idea or product.
What is transfer?
300
Appeal to logic
What is logos?
300
What is plain folks?
300
We cannot control others and we cannot guarantee we will not make mistakes
What are reasons we cannot be assured about nuclear war?
400
The idea that you should believe something because everyone else believes or wants something.
What is bandwagon?
400
Appeal to credibility (Reliable)
What is ethos?
400
These are used typically in political ads.
What are loaded words?
400
Division between white South Africans and non-white South Africans
What is the apartheid?
500
Tries to persuade you by using facts, statistics, and logic.
What is appeal to logic
500
What is repetition?
500
Purposefully unequal education opportunities
What is a reason for the boycotting of the schools?