CATEGORY 1- pg 45- 46
CATEGORY 2: PG 47-48
CATEGORY 3: pg 49-50
CATEGORY 4: pg 51-54
CATEGORY 5: VOCABULARY
100
THE LEAST OFTEN USED APPEAL IN ADVERTISING IS THIS.
What is LOGOS
100
THIS PHILOSOPHER USED A TRIANGLE TO SYMBOLIZE THE RELATIONSHIP BETWEEN SPEAKER, AUDIENCE, AND SUBJECT
Who was ARISTOTLE
100
IN OUR NOTES, THIS IS COMPARED TO A LIGHTNING BOLT.
What is VERTICAL PROPAGANDA
100
THIS IS NEGATIVELY CHARGED NAMES OR IMAGES HURLED AGAINST THE OPPOSITION
What is NAME CALLING
100
THIS IS A VAGUE OR INADEQUATE STATEMENT.
What is GENERALITIES
200
WHEN YOU CONNECT TO YOUR AUDIENCE ON AN EMOTIONAL LEVEL, YOU HAVE THIS.
What is PATHOS
200
THIS PART OF THE RHETORICAL TRIANGLE DEALS CLOSELY WITH THE “C” PART OF ACEE.
What is SUBJECT
200
THE SPREADING OF IDEAS OR INFORMATION TO FURTHER OR DAMAGE A CAUSE IS CALLED THIS
What is PROPAGANDA
200
PROPAGANDA IS NOT NECESSARILY CONCERNED WITH THIS.
What is TRUE AND FALSE, GOOD OR BAD
200
THIS MEANS NOT CLEAR, DEFINITE, OR DISTINCT IN EXPRESSION OR PERCEPTION
What is VAGUE
300
AN AD SAYS THAT 3000 TEENS DIE A YEAR FROM TEXTING. THIS AD USES THIS.
What is LOGOS
300
USING YOUR PERSONAL EXPERIENCE IS KEY TO THIS PART OF THE RHETORICAL TRIANGLE
What is SPEAKER
300
THIS IS A PREREQUISITE FOR PROPAGANDA
What is EDUCATION
300
THIS IS THE OPPOSITE OF NAME CALLING
What is GLITTERING GENERALITIES
300
THIS MEANS CAPABLE OF BEING UNDERSTOOD IN MORE THAN ONE WAY. OBSCURE AND MYSTERIOUS.
What is AMBIGUOUS
400
THIS IS THE ART OF ARGUMENT AND PERSUASION
What is RHETORIC
400
KNOWING YOUR READER’S EXPECTATIONS IS PART OF THIS ASPECT OF THE TRIANGLE
What is AUDIENCE
400
WHEN ALL OF A SOCIETY’S MEDIA ACT TOGETHER TO BRING ABOUT A CHANGE IN PERSPECTIVE
What is TOTAL PROPAGANDA
400
GLITTERING GENERALITIES HAVE THESE TWO QUALITIES
What is THEY ARE VAGUE AND AMBIGUOUS
400
THIS MEANS A PARTICULAR MORAL EXCELLENCE. A COMMENDABLE QUALITY
What is VIRTUE
500
ETHOS, PATHOS AND LOGOS ARE CALLED THE THREE ____________.
What are APPEALS
500
THE “VOICE” YOU HAVE ON PAPER IS KNOWN AS THIS.
What is PERSONA
500
THIS GERMAN WORD MEANS “PARADIGM”, OR NORMAL WAY OF DOING THINGS
What is WELTANSCHAUUNG
500
THESE ARE THE SIX BASIC TYPES OF PROPAGANDA
What is NAME CALLING, GLITTERING GENERALITIES, TRANSFER, TESTIMONIAL, PLAIN FOLKS, BAND WAGON
500
THIS WORD MEANS A SUMMARY OF POINTS. NOT ALL OF THE DETAILS ARE INCLUDED.
What is ABSTRACT
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