Persuasive Appeals
The 3 persuasive appeals
What is Ethos, Pathos, and Logos?
Logical fallacy that tries to scare an audience into feeling a certain way
What is Appeal to Fear
Persuasive device that uses the logic that you should because a large number of others do
What is Bandwagon or Bandwagon Appeal?
Persuasive device that attacks the person rather than addressing the issue
What is Name-calling?
The language Ethos, Pathos, and Logos came from
What is Greek
Persuasive appeal that uses convincing reasons and the logical evidence that supports those reasons
What is Logos?
Logical fallacy that argues two things are alike when they only have slight similarities
What is False Analogy
Persuasive device that uses specific words and connotations to get to emotions
What is Loaded Words?
Persuasive device that argues use of something will make you part of a better group
The strongest and most persuasive arguments use a mixture of
What is Ethos, Pathos, and Logos
Persuasive appeal that's used to stir feelings or emotions in the reader
What is Pathos?
Logical Fallacy that forces the issue to come to only two possible sides
What is False Dilemma?
Persuasive device where a person speaks of his or her experience to make a point
What is a Testimonial?
Persuasive device that is intentional manipulation of data or statistics to assist your claim
What is Misuse of Statistics?
The art of speaking and writing persuasively
Rhetoric
Persuasive appeal based on character, credibility, and/or reliability of the author
What is Ethos?
Logical fallacy that discredits an issue by judging the speaker’s character
What is Ad hominem?
Persuasive device that aims to make people associate positive or negative feelings
What is Transfer?
What persuasive device argues that it is good for people like you and your loved ones
What is Plain Folks?
An error in logic and reasoning
What Greek philosopher came up with Ethos, Pathos, and Logos in 4th B.C.?
Aristotle
What logical fallacy is used in this sentence:
A wife says to her husband, “You think dinner is cold, do you? Well, I suppose you would rather it be scalding hot!”
What is False Dilemma?
What persuasive device is used in this sentence:
I received a call less than ten minutes after sending an email for help. I’ll never turn anywhere else.
Testimonial
What persuasive device is used in this sentence:
"Like a good neighbor, State Farm is there."
What is Plain Folks?
When using Pathos, the speaker needs to make sure the audience _______ the same way they do whether or not they ______ with the actual topic.
What is feels, agree