Fancy wording
Uses imagery or pictures, to paint a picture of the situation. Example: The concert was so loud that her ears rang for days after
What is imagery?
Dismissing the opposite point of view to try to sound more believable and impressive. Example: Oil companies claim that global warming is not caused by the burning of fossil fuels but environmentalists claim that is hogwash.
What is a rebuttal?
The exaggeration of a situation to shock or shame an audience into agreement. Example: if people don't stop texting, pretty soon it will be the end of the English language as we know it
What is the use of exaggeration (hyperbole, hype, overstatement)?
Questions where answers are not needed as they are obvious, they usually encourage agreement. Example: would you like to be pain free and healthy?
What are rhetorical questions?
The use of statistics to prove an argument making it seem undeniable as it is scientific. Example: only 20% of commuters feel safe on public transportation and over 88% have stated they would like to see the return of conductors.
What is the use of statistics of hard evidence?
A connection to other people's experiences to make a strong connection. Example: I have been drinking milk every day since I was a baby and I have never broken a bone.
What is a personal account (anecdotal evidence)?
Persuades with what seems like logical reasoning even though conclusions can be wrong. Example: every time drivers approach a speed camera, they immediately slow down. This proves that speed cameras save lives.
What is the use of logic?
The use of an expert to impress. Example: According to Dr. Smith, this toothpaste is #1 in cavity prevention
What is appeal to authority (expert advise)?
Creates a link between two unrelated things usually pointing out inconsistency. Example:
What is a comparison of an analogy?
Encourages the reader to feel personally included with the writer. Example: Anyone with decent values would agree that we must wear a mask and stay 6 feet apart when out of our home to protect our family.
What is inclusive language?
The use of language that brings strong emotions and can be very judgmental. Example: tougher penalties should be given to those untrustworthy, selfish, and ignorant non-mask wearers.
What is emotive language?
Repetitive use of language or images to create a sense of urgency in the audience in the viewer. Example: watch video
What is the use of repetition?
Hidden messages, often attacks the integrity of people. They create doubt in the reader by discrediting the opposition so they are not taken seriously. Example: Good people obey the road safety rules, rather than selfishly hogging the road.
What is a loaded language?
The use of humourous ridicule to expose flaws, causing the audience to think twice. Example: Frankly I am not interested in the salad menu of any fast food outlet when there is not even milk in their milkshakes.
What is the use of humour (satire, irony, ridicule)