Pathos, Logos, Ethos?
Pathos, Logos, Ethos?
Pathos, Logos, Ethos?
What is the Persuasive Technique?
What is the Persuasive Technique?
100
an appeal to logic and reason
Logos
100
"Switch to Verizon and get $650."
Logos
100
"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."
Pathos
100
Evidence
100
Adjectives or alliteration or Groups of 3
200
an appeal to authority and credibility
Ethos
200
"Smoking causes lung cancer."
Logos
200
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
Ethos
200
Adjectives
200
Repetition
300
an appeal to emotions
Pathos
300
If you don't donate money, the children will starve to death.
Pathos
300
"Google is your friend, especially when falling hopelessly in love with someone abroad."
Pathos
300
Generalization or assertion or repetition or maybe adjectives but its one repeated...
300
loaded words, or reason or Credibility because he is a proactive customer
400
"You won't find any deer along this road. In 25 years of driving the same route, I haven't seen a single one."
Logos
400
Greek word meaning “suffering” or “experience”
Pathos
400
Greek word which roughly translates to “moral character”
Ethos
400
Rhetorical Question
400
Reason
500
Pathos
500
Greek word for "reason" or "plan"
Logos
500
“Our expertise in roofing contracting is evidenced, not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.
Ethos
500
Attacks or Bias
500
Alliteration or assertion