Language Features
Language Features 2
Message and Audience
Layout and Headings
100
What persuasive language feature is used here?
Simile
100
What persuasive language feature is used here?
Rhyme
100
Who is the target audience for this ad?
I think the target audience for this ad is probably young to middle-age women. This is because there is a picture of a young, healthy woman eating the product. Women who see this ad will subconsciously connect the product with her and buy the product to be like her.
100
What kind of shot is this? How does it help with persuading audiences to watch the movie?
Low-angle shot. It makes the hero look confident, tall and impressive, which will make us want to see what happens in the movie.
200
Is this ad using ethos, pathos or logos to persuade? Explain your answer.
Logos (lots of facts about the product)
200
Give an example of an ad with alliteration.
(Suggested) Big. Beefy. Bliss. Round, ready, right!
200
Who do you think the target audience for this ad?
(Possible answer) I think the target audience is young to middle-age adults who enjoy spending time in nature. This is because the people in the ad are of this demographic, and the setting is an area rich in natural beauty.
200
What is in the foreground? Why?
In the foreground we can see two people.
(Example) This helps the viewer to imagine himself being there. If he can imagine being there, then it is more likely that he will decide to visit Switzerland in the future.
300
What technique is being used here?
Simile (comparing two things using "like")
300
What technique is being used here?
Metaphor (Gatorade is represented as a champion boxer).
300
Speculate about the central message of this ad.
(Suggested) The central message is that Australia is a great place to visit because there are lots of diverse attractions.
300
How is the heading used in this ad?
The heading is written in large font so that it immediately catches the viewer's attention. It also describes the key benefit of the product in just five words, so that the message of the ad is clear.
400
Which persuasive language technique is being used in this ad? (Ethos/Pathos/Logos)
Pathos
400
Which language feature is being used in this ad? (Ethos/Pathos/Logos)
Ethos
400
Who do you think is the target audience?
I think the target audience is probably children. Firstly, the cute alien is likely to appeal to children in particular. Secondly, the language in the heading is very simple, so that children will be able to understand and relate to it.
400
What layout technique has been used here? How does it help to persuade the viewer?
Framing (the three pictures on the left are in white frames). This help to focus the viewer's attention on each one. It also helps to emphasize that there are many different activities to do in Goa.
500
What technique is being used here? (Ethos/Pathos/Logos)
Logos
500
Is this ad using ethos, pathos or logos to persuade? Explain your answer.
Pathos (humour)
500
What do you think is the central message of this ad?
I think the central message is that Nike is a company for everyone, not just top athletes. Even if you are not very fit yet, Nike is a company that welcomes you.
500
What kind of shot is being used in this ad? Why?
High-Angle shot. It helps to make the scenery look vast and impressive. / It helps to capture the beauty of the scenery.