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100
for what reason do we use "emotional appeal"?
for seeking a receiver support when we do not have tangible benefit to offer.
100
what is the objective of most persuasive message??
the objective is to persuade the receiver to take positive actions.
100
Ethical persuasion means that you give receivers the1,______ they need to make 2,______ decisions about the value of your request or your product.
1, information 2, informed
100
What is AIDA ????
is a strategy to urge the interest of the audience, accumulating benefits so receiver gain desire to respond, use specific tactic to attract their attention, and finally encourage their action
200
what is an adjustment request?
it seeks to resolve an unusual situation, which may require extra effort from the receiver.
200
Describe "rational appeal".
it relates to logic and intellect and descriptions are more matter-of-fact. it provides tangible or direct information. Eg, statistics, durability, size, speed and financial information
200
define positive and negative descriptive words...
- positive descriptive words create interest and desire in what you have to say - negative descriptive words may be use to emphasize the importance of the situation and to hasten action.
200
what does "request for support" ask audience to do? please give at least two examples.
it asks the audience to act on important situation which requires support. Example: - voting for specific legislation or law - donation of time, money or an important cause.
300
what are the two stages of collection messages?
the three stages are initial, middle, and final.
300
what are the three important factors you need to consider when creating a sale message?
audience, product and plan
300
when resolving a situation requires considerable 1,______ or _______, the receiver may need to be convinced that2,_______ is beneficial. Choose among the choices: - time or experience - expense or convenience - time or expense - experience or money
1, expense or convenience 2, cooperation
300
explain why email sales messages are effective marketing tool?
1, delivery is immediate and less expensive than print message 2, maintaining relationship is quick and convenient 3, messages can be tailored for a variety of target audience
400
Describe the tactics to maintain ethical persuasion. HINT:5 - something understood by diverse audience - something that can be verified - know the topic "XD" - something to help your audience identify your sayings - something that people need to make informed decision
- use clear, straightforward words - provide information such as data and supportive argument - inside and out - be enthusiastic and sincere - be objective
400
most persuasive messages incorporate both logic and feeling for a ______ ______. messages that involve 2,_______ _______ and 3,_______ ______ (especially about personal safety, financial security and one's future)
1, combination appeal 2, complex situations 3, important decisions
400
what are the three important factors necessitate in composing a persuasive message? explain each one briefly.
1, attract attention: to encourage further reading and to attract attention. it implies some type of reward so that the reader is willing to continue scanning through what you have to give. 2, build interest and stimulate desire: you identify the ideas that best related to your situation or product and convey it as a key ideas to generate receiver interest. add details and supporting information to urge them to respond favorably. 3, call for action: ask audience to take action
400
in large companies, 1,_____ or marketing specialists create sales messages and promotion. when someone asks about a product or service, the response to that inquiry is a ______ sales message. an _________ message is initiate by a business in an indirect pattern.
1, sales 2, solicited 3, unsolicited
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