Language that makes the audience feel included
Inclusive language
SECONDLY, I think you're wrong.
Connective
Rhetorical Question
Question that doesn't need an answer
Why do we persuade?
To get people to do/think what we want them to.
Language that evokes emotion
Emotive language
There is a sun in this solar system.
Repetition
Repeated word or phrase OR repeated point
Modal Words
Build credibility by including references to a person who knows their stuff.
Expert opinion
Happy helpers heal others
Alliteration
Call to Action
Tells the audience what you want them to think/feel/do
What does 'ethos' mean?
Building credibility OR relying on credibility
Words that express a level of opinion
Evaluative language
All people should try harder.
Generalisation
Hyberbole
Obvious and intentional exaggeration OR exaggeration
Why do we use emotive language?
To trigger or explain emotion OR to build pathos OR to create a connection with the audience
Words that express a level of certainty
Modal words OR modality
He is better because he leads, votes, and flies.
Rule of Three OR Power of Three
Counter Argument
Acknowledges the opposition's argument
Name all the presentation skills (hint: think of the acronym)
Poise, Voice, Life, Eye contact, Gestures, Speed