Techniques
Advertisting
Forms
Vocabulary
Aristotle
100
"Everyone else is doing it!"
What is bandwagon
100
Which appeal is this ad relying on? Logos, pathos or ethos?
What is ethos?
100
The form that tries to convince you to buy something
What is advertisement?
100
a carefully stated claim supported by evidence
What is an argument?
100
The three types of appeals invented by Aristotle
What is ethos, pathos, logos?
200
Using a celebrity to sell a product
What is testimonial
200
Which appeal is this ad relying on? Logos, pathos or ethos?
What is pathos?
200
Usually can find in a newspaper an article written from a certain point of view about a current issue
What is an editorial?
200
the author's position on a topic or issue
What is a claim?
200
appeals to a person's emotions; feelings
What is pathos?
300
Words that make you feel strongly about someone or something
What is loaded language
300
What is the purpose of this ad?
What is persuade people not to smoke through logos and pathos?
300
Tries to convince the audience to take action
What is a speech?
300
evidence and reasons that help prove the claim
What is support?
300
Appeals to reasons, facts
What is logos?
400
a normal non-celebrity advertising a product
What is plain folks
400
This ad uses two appeals. What are they?
What is logos?
What is ethos?
400
Evaluates items like books or movies
What is a review?
400
the act of getting someone to do something through your words or actions
What is persuasion?
400
Appeals that are credible (believable), trustworthy, fair; also appeals to what is the right thing to do
What is ethos?
500
Only the best buy this product
What is snob appeal
500
Who is the audience of this ad?
Who are motorcycle riders?
500
Online form of writing where people may comment on the topic
What is a blog?
500
The author's claim from "Should Wild Animals be kept as Pets?"
What is that wild animals should NOT be kept as pets?
500
True or false. An example of "pathos" from "Should Wild Animals be kept as Pets" is "The Herpes B virus commonly found among macaque monkeys can be fatal to humans"
What is true?