Nature of Persuasive Speech
In this type of speech, your goal is to influence the Audience Members beliefs, attitudes, or actions, and to advocate fact, value or policy claims.
Persuasive Speech
There are this many paths to persuasion.
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The process of supporting arguments that will best persuade the audience in an ethical manner.
Strategic Discourse
This means the acknowledgement of of any potential conflicts of interest in a topic before a speaker presents his or her arguments.
Full disclosure
This pattern can be used for fact claims to represent how one thing causes another.
Causal Pattern
If audience members already agree with your perspective, you may try to do this.
Strengthen Audience Commitment
Those who follow this route do not actively process your message.
Peripheral Route
This theory states that audience members make a decision about your thesis by comparing it with their own perspectives.
Social Judgment Theory
You want your audience members to accept your thesis, but you should earn their support with this persuasion.
Honest
This patter can be used to organize value claims to show that two situations are similar or different.
Comparison Claim
If audience members disagree with your perspective on an issue, you may attempt to do this.
Weaken Audience Commitment
Those who follow this route have a mental process that involves actively processing a speaker's argument.
Central Route
You are more likely to persuade an audience to challenge their minds if the position you take on your topic falls within this.
Their latitude of acceptance
When presenting ideas that you found from other sources, be sure to do this.
Include citations
This pattern can be used to organize value claims to
A. Establish standards for the value judgment
B. Applies those standards to the subject of your thesis
Criteria-Application Patter
This type of claim asserts something is true.
Fact Claim
This model shows two ways that audience members may evaluate a persuasive speaker's message according to two routes- the central and peripheral.
Elaboration Likelihood Model
If your position falls within your audience's latitude of rejection and you audience has very strong viewpoints that differ from yours, you may produce this where your listener will oppose your idea even more.
Boomerang Effect
You can address counterarguments to your position by using this.
A two-sided argument
This pattern can be used to organize policy claims and establishes 5 main points: Attention, Need, Satisfaction, Visualization, and Action
Motivated Sequence
This type of claim attaches judgment to a subject.
Value Claim
Your members will be more likely to take a central route when your topic is this to them.
Relevant or important
You should consider this because your audience may be having trouble meeting their basic needs.
Maslow's Hierarchy of Needs
To persuade ethically, present these that support your thesis.
Solid, truthful claims
This type of pattern is used to organize policy claims and can be used to ask the audience to support a policy change by organization or institution.Your ultimate goal is new behavior on the part of the organization or institution.
Problem-Cause-Solution Pattern