Understanding Persuasive Speaking
Aims to change others by prompting them to think, feel, believe or act differently.
What is persuasive speech?
The 3 pillars of persuasive speaking
What are ethos, Pathos and Logos?
Credibility that is tied to the speakers achievements
What is initial credibility?
Step 4 of the motivated sequence pattern
What is visualization?
Persuasive speaking is this type of model of communication.
What is a transactional model?
This method of persuasion uses emotional communication
What is pathos?
This is dependent on how the speaker organizes their speech
What is derived credibility?
Presenting listeners with any future counter arguments they might hear and refuting them
What is inoculation?
The first campaign to ever have three different TV networks produce and sponsor the same message.
What is the designated driver campaign?
Ethos pays attention to this
What is character?
The credibility of a speaker at the end of their speech
What is terminal credibility?
What is the motivated sequence pattern?