Ethos, Pathos, or Logos?
“ you should buy these game-winning cleats, take it from me 7-time Superbowl champion Tom Brady!”
Ethos
This audience disagrees with you and requires respectful counterarguments to win them over.
Opposed Audience
speaking in a way that convinces people to do or believe something (she used _____________ to encourage students to recycle more)
Persuasive Speaking
Aristotle identified these three appeals as the main forms of persuasion.
Pathos, Ethos, & Logos
“Studies show that meow meow catnip is 35% more efficient than other brands”
Logos
This audience doesn’t care much about your topic, so you must make it relevant to their lives.
Indifferent Audience
a statement that limits or clarifies what you're saying (the commercial included _________ about possible side effects)
Disclaimer
This audience doesn’t really care and must be shown why the topic matters to them.
Indifferent
“ My family will have to go hungry another day is you don't donate to our gofundme”
Pathos
This type of audience hasn’t made up their mind yet and needs convincing evidence to decide.
Uncommitted Audience
Having the skill to do something well. (The nurse showed great ________ in caring for patients)
Compentcy
An argument that appeals to a listener’s sense of fairness and justice.
Ethos
According to this Scientificly Backed Article, 8 hours of sleep is the most healthy for Teens
Logos
This audience already agrees with your position and needs encouragement to take action.
Supportive Audience
people who must listen even if they don’t have to (the comedian had a _________ who laughed at every joke)
Captive Audience
This audience hasn’t made up their mind and can be swayed with strong evidence
Uncommitted
A company featuring testimonials from experts or celebrities is relying on..
Ethos
When addressing this type of audience, the challenge is not persuasion but motivating them toward concrete action.
Supportive Audience
Aware or mindful. (He was_______of the risks before signing the form)
Cognizant
Pleasant to taste or accept. (The soup was more _____ after adding spices.)
Palatable