relies on language, images, and other means of communication to influence beliefs, attitudes, or actions.
What is persuasion
100
Use repetition and redundancy
What is uninformed audience
100
informed about your topic and holds an unfavorable view of it.
What is negative audience or hostile audience
200
Asks weather something is true of false
What is Question of fact
200
Acknowledge reasonableness of both sides
What is divided audience
200
informed about your topic but not interested in it. ey may be apathetic because think it doesn't apply to them.
What is apathetic audience
300
When a person is forced to think a certain way or feels compelled to act under pressure or threat, they are not being persuaded.
What is Coercion
300
Anticipate and address objections
What is negative audience or hostile
300
informed about your topic but split in its views: half have a favorable view and half have an unfavorable one.
What is divided audience
400
asks what course of action should be taken or how a problem should be solved.
What is question of policy
400
Rely on engaging evidence to reinforce commitment
What is positive audience
400
is informed about your topic and has a favorable view of your position.
What is positive audience or sympathetic audiance
500
asks for a subjective evaluation of something’s worth, significance, quality, or condition.
What is Question of value
500
Gain attention and interest
What is apathetic
500
unfamiliar with your topic and have no opinion about it. Audience members potentially could be interested in a topic you care about, but they simply lack exposure to it.