Appeals
"Doctors all over the world recommend this type of treatment."
What is Logos?
"There might be life on Europa because it has an atmosphere that contains oxygen just like the Earth."
What is Argument by Analogy?
These types of sources are written for GENERAL readers.
What are Popular Sources?
The organizational strategy should you would use to help someone find a street address.
What is Spatial?
“How can you argue your case for vegetarianism when you are enjoying that steak?”
What is Ad Hominem?
"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."
What is Pathos?
"The rooster crows before sunrise; therefore the rooster causes the sun to rise."
What is Argument by Cause?
Using anyone else's words without crediting them.
What is Monroe's Motivated Sequence?
"My father smoked four packs of cigarettes a day since age fourteen and lived until age sixty-nine. Therefore, smoking really can’t be that bad for you."
What is Hasty Generalization?
"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
What is Ethos?
"All the children in this daycare center like to play with Legos. All children must like to play with Legos."
What is Argument by Induction?
These types of sources are written for people who are EXPERTS in their field
What are Scholarly Sources?
The organization strategy demonstrated below:
"Mom and Pop" shops are closing.
--->
Do most of your shopping at independently owned retailers.
What is Problem-Solution?
"After Will said that we should put more money into health and education, Warren responded by saying that he was surprised that Will hates our country so much that he wants to leave it defenseless by cutting military spending."
What is Straw Person?
"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."
What is Logos?
"Richard Dawkins, an evolutionary biologist and perhaps the foremost expert in the field, says that evolution is true. Therefore, it's true."
What is Argument by Authority?
Facts, definitions, testimony and statistics that reinforce your argument.
What are Supporting Materials?
Words/Phrases like first, second, third, in conclusion, etc.
What are signposts?
"People who buy stocks are no different from people who bet on horse racing. They both risk their money with little chance of making a big profit. "
What is False Analogy?
"If my age doesn't convince you that I know what I'm talking about, at least consider that I am your grandfather and I only want the best for you."
What is Ethos?
"All dolphins are mammals, all mammals have kidneys; therefore all dolphins have kidneys."
What is Argument by Deduction?
Author, Title of Source, Title of Container, Other Contributors, Version, Number, Publisher, Publication Date, Location
What is MLA Format?
The type of outline you will construct that provides presentation cues and aids in the rehearsal of your speech.
What is the Delivery Outline?
"But officer, I don't deserve a ticket; everyone goes this speed. If I went any slower, I wouldn't be going with the stream of traffic."
What is Ad Populum?